Available Influencer Metrics

This article explains the reporting available for influencers, their content, and the revenue generated through your influencer programme.

Accessing Brand-Level Reporting

You can access brand-level influencer reporting directly in the dashboard. Go to Influencer Reporting Overview.

Reporting Sections

Brand-level reporting is split into three sections, each covering a different aspect of your influencer programme. With all reporting, you can select from pre-defined periods or create a custom period using the date range selector.

Influencer Metrics

An overview of the people in your programme: registrations, approvals, engagement, and audience size.

Metric	Definition
Total registrations	Total number of influencers who have signed up to participate.
Total approved	Number of registered influencers who have been reviewed and approved.
Participation rate	Percentage of approved influencers who have created at least one brand-related story, post, reel, or video.
Potential reach	Total number of followers for all approved influencers across all channels.

Content Metrics

Activity and output of approved influencers, showing how much branded content is being created and where it’s published.

Metric	Definition
Total content published	Number of stories, posts, reels, and videos created by influencers tagging your brand across all channels.
Published content per channel	Number of Instagram stories, posts, and TikToks created by your influencers tagging your brand, broken down by channel.

Revenue Metrics

The business impact driven by your influencers, covering revenue, customers, orders, and commission.

Metric	Definition
Revenue generated	Total revenue from orders placed by customers introduced by an influencer.
Commission	Total commission earned by influencers based on actions such as new customer purchases or content creation.
Customers acquired	Number of first-time and reactivated customers introduced by influencers.
Orders placed	Total number of orders made by customers introduced via influencers.

Individual Influencer Performance

You can download detailed metrics on how individual influencers are performing for more granular insight.

How to Download

Select a time period

Choose the time period you want to report on.

Download the report

Press the Download individual influencers button. A report will be generated, and you’ll receive an email when it’s ready.

Analyse the data

Import the report into a spreadsheet for further analysis.

Downloaded Report Metrics

Metric	Definition
New Customers Acquired	Number of first-time and reactivated customers introduced by the influencer.
New Signups (Subscription Businesses only)	Net new customers who signed up following the influencer’s recommendation.
Total Revenue	Revenue from orders placed by customers introduced by the influencer.
Brand Posts	Total pieces of content (stories, posts, reels) created by the influencer across all channels.
Total Number of Followers	Combined number of followers the influencer has across all channels.

Getting Started

Onboarding

Referral

Influencer

A/B Testing

Reporting

Integrations

Security & Data

Platform Reference

Available Influencer Metrics

Accessing Brand-Level Reporting

Reporting Sections

Influencer Metrics

Content Metrics

Revenue Metrics

Individual Influencer Performance

How to Download

Downloaded Report Metrics

​Accessing Brand-Level Reporting

​Reporting Sections

​Influencer Metrics

​Content Metrics

​Revenue Metrics

​Individual Influencer Performance

​How to Download

​Downloaded Report Metrics

Accessing Brand-Level Reporting

Reporting Sections

Influencer Metrics

Content Metrics

Revenue Metrics

Individual Influencer Performance

How to Download

Downloaded Report Metrics