This article explains the reporting available for influencers, their content, and the revenue generated through your influencer programme.
Accessing Brand-Level Reporting
You can access brand-level influencer reporting directly in the dashboard. Go to Influencer Reporting Overview.
Reporting Sections
Brand-level reporting is split into three sections, each covering a different aspect of your influencer programme.
With all reporting, you can select from pre-defined periods or create a custom period using the date range selector.
Influencer Metrics
An overview of the people in your programme: registrations, approvals, engagement, and audience size.
| Metric | Definition |
|---|
| Total registrations | Total number of influencers who have signed up to participate. |
| Total approved | Number of registered influencers who have been reviewed and approved. |
| Participation rate | Percentage of approved influencers who have created at least one brand-related story, post, reel, or video. |
| Potential reach | Total number of followers for all approved influencers across all channels. |
Content Metrics
Activity and output of approved influencers, showing how much branded content is being created and where it’s published.
| Metric | Definition |
|---|
| Total content published | Number of stories, posts, reels, and videos created by influencers tagging your brand across all channels. |
| Published content per channel | Number of Instagram stories, posts, and TikToks created by your influencers tagging your brand, broken down by channel. |
Revenue Metrics
The business impact driven by your influencers, covering revenue, customers, orders, and commission.
| Metric | Definition |
|---|
| Revenue generated | Total revenue from orders placed by customers introduced by an influencer. |
| Commission | Total commission earned by influencers based on actions such as new customer purchases or content creation. |
| Customers acquired | Number of first-time and reactivated customers introduced by influencers. |
| Orders placed | Total number of orders made by customers introduced via influencers. |
How to Download
Select a time period
Choose the time period you want to report on.
Download the report
Press the Download individual influencers button — a report will be generated, and you’ll receive an email when it’s ready.
Analyse the data
Import the report into a spreadsheet for further analysis.
Downloaded Report Metrics
| Metric | Definition |
|---|
| New Customers Acquired | Number of first-time and reactivated customers introduced by the influencer. |
| New Signups (Subscription Businesses only) | Net new customers who signed up following the influencer’s recommendation. |
| Total Revenue | Revenue from orders placed by customers introduced by the influencer. |
| Brand Posts | Total pieces of content (stories, posts, reels) created by the influencer across all channels. |
| Total Number of Followers | Combined number of followers the influencer has across all channels. |
Last modified on March 19, 2026
