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Blocking is the strongest non-destructive action on a customer. Use it when you don’t want a person in your programme anymore, usually after a confirmed gaming case or a serious complaint, but you don’t want to wipe their history.
Blocked customers stay in your account so you can audit their activity. If you also want to remove their personal data, purge them after blocking.

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What Blocking Does

  • Disables their active campaigns. Stop sharing is applied to every campaign on their profile.
  • Stops them from being re-enrolled, manually or via SFTP / CSV.
  • Leaves the profile readable, with a Blocked status pill on the side panel.
Blocking does not unsubscribe them from emails. Email opt-in is a separate flag. If you also want to stop emails, use Unsubscribe from emails on the same actions menu.

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Steps

1

Open the profile

Search for the customer and open their profile.
2

Open the actions menu

Click the … menu next to Enrol in campaign at the top right of the profile.
Actions menu showing Block customer, Remove suspicion, Unsubscribe from emails, Purge data

Profile actions menu

3

Choose Block customer

Confirm the action.
Confirmation dialog asking 'Block this customer?' with Cancel and Block buttons

Confirm block

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Unblock

Open the same profile, open the … menu, and choose Unblock customer. The status pill clears and the customer can be re-enrolled as normal.

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See Also

Remove gaming suspicion

Clear the soft flag without going as far as blocking.

Delete customer data

A destructive GDPR delete.
Last modified on July 13, 2026