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Question: “Are we above or below industry average on the metrics that matter?” The Mention Me industry benchmark lets you compare eight key rates against the average for your category. Eligibility depends on your category having enough peer data available.

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Prerequisite

Your brand must be in a benchmarked category. If it is, the Industry benchmark option appears in the Compare picker for eligible metrics. If it is not, the option is hidden.

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Fastest path: Industry Benchmarking template

The Industry Benchmarking template is purpose-built. It’s 19 tiles covering the full funnel, all pre-configured with the Industry benchmark comparison.
  1. New dashboard → Browse templates → Industry Benchmarking Dashboard.
  2. The dashboard opens populated.
If your category isn’t benchmarked, the tiles will render without the comparison. Useful tiles remain, but the main value of the template requires eligibility.
Industry Benchmarking template

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Build it yourself

If you want benchmark comparisons on a single metric, add one to a dashboard you already have.
  1. Edit an existing tile, or Add tile with an eligible metric (see the list below).
  2. In Compare to, pick Industry benchmark.
  3. Save.
Benchmark comparison on a metric tile

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The eight eligible metrics

Only these metrics can use the industry benchmark comparison:
  • Enrolment Rate
  • Share Rate
  • Purchase Rate
  • Impressions per Order
  • Shares per Sharer
  • Responses per Share
  • Incented Friends per Share Response
  • Purchases per Incented Friend
Each is a rate or ratio, which makes cross-brand comparison meaningful. Raw counts (like New Customers or Impressions) aren’t benchmarked because brand size varies so much.

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Reading the comparison

On a metric tile, the benchmark sits below the main number labelled “industry avg.”. A green delta means you’re above the benchmark; red means below. On a line chart, the benchmark renders as a dashed line for the same period.

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What to do with it

  • Above benchmark at Share Rate but below on Purchase Rate. Your sharing is landing; your incentive or purchase journey isn’t. A Share Rate two points above industry usually means your referral copy is working. Focus the fix on the post-share funnel.
  • Below benchmark on Enrolment Rate. Placement or offer clarity is the first fix.
  • Below benchmark across the board. The programme shape or incentive structure is worth a review with your Mention Me contact.

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Next

  • Comparisons for how the benchmark comparison renders across tile types.
  • Metrics glossary for which metrics are benchmark-eligible and why.
Last modified on April 27, 2026