Question: “Where are we losing people between seeing the offer and becoming a new customer?” The referral funnel has five key steps. A funnel chart shows drop-off between them.Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
Fastest path: Funnel Performance template
The Funnel Performance template is built exactly for this. Create a dashboard from it and the funnel chart is there, alongside per-stage metrics.Build it yourself
1. Add a funnel chart
- Add tile → Chart → chart subtype Funnel.
- Add these metrics in order (widest to narrowest):
- Impressions
- Sharers
- Share Responses
- Incented Friends
- New Customers
- Save.
2. Read the drop-off
- Impressions → Sharers tells you whether your offer is landing. Under 2% usually points at placement; above 6% means the offer copy is working.
- Sharers → Share Responses tells you about the content of shares and the recipient’s interest.
- Share Responses → Incented Friends tells you how well the landing experience converts.
- Incented Friends → New Customers tells you whether the incentive is strong enough to close.
When to reach for a breakdown
A funnel chart itself doesn’t support breakdowns. To see whether drop-off is worse for certain campaigns or markets, add a separate chart or table tile next to the funnel:- Line chart of Share Rate broken down by Campaign.
- Table of Share Rate, Purchase Rate, and Overall Conversion Rate broken down by Market.
Next
- Metrics glossary for what each funnel metric counts.
- Comparisons to compare each stage’s conversion rate to the industry benchmark (for eligible metrics).
- Track campaign performance once you know which stage is leaking.