Every metric available in Reporting, grouped by what it measures. Use this page to pick the right metric for a tile, or to check what a number actually means.Documentation Index
Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
Use this file to discover all available pages before exploring further.
Metrics that matter most
If you only watch a handful, watch these:| Audience | Metrics to lead with |
|---|---|
| Marketing lead | New Customers, New Customer Revenue, Share Rate |
| CRM ops | Enrolment Rate, Share Rate, Purchase Rate, Overall Conversion Rate |
| Exec / stakeholder | Total Referral Revenue, New Customer AOV vs Non-Referred Customer AOV |
Unit is
count, currency, percentage, or rate. Metrics with different units cannot be charted together on the same tile.Market filter says whether the metric respects the dashboard’s market filter. Metrics that do not support it are business-wide and ignore the filter.Industry benchmark says whether you can compare the metric against the Mention Me industry average. Only available to brands in benchmarked categories.Acquisition
The top of the referral funnel. Who is enrolling, being referred, and converting into new customers. Watch this category for early-warning signs: if these numbers shrink, everything downstream will too.Customers Enrolled
Tells you how many customers are entering the programme at all. A dip here shrinks everything downstream. Technical: customers who enrolled into the referral programme. Unit: count. Market filter: yes. Industry benchmark: no.Actively Enrolled
Tells you how many enrolled customers explicitly opted in, so they can be actively communicated with. Technical: customers who actively opted in to the referral programme. Unit: count. Market filter: yes. Industry benchmark: no.Incented Friends
Tells you how many potential new customers are currently “in flight” with an incentive to purchase. Technical: potential referees who have been incented to purchase. Unit: count. Market filter: yes. Industry benchmark: no.New Customers
The headline acquisition number. Referees who completed a first purchase. Technical: new referred customers who made a purchase. Unit: count. Market filter: yes. Industry benchmark: no.Confirmed Purchases
Broader than New Customers: includes referees who signed up or purchased, whether or not it was a first order. Technical: referees who have signed up or purchased. Unit: count. Market filter: yes. Industry benchmark: no.Rewarded Referrers
How many of your existing customers became active advocates by earning a reward. Technical: referrers who were given a reward. Unit: count. Market filter: yes. Industry benchmark: no.Revenue
The commercial outcome of the programme. The category exec audiences lead with.Total Referral Revenue
Headline revenue metric. Combines new customer spend and referrer spend after being rewarded. Technical: combined revenue from referred customers and rewarded referrers. Unit: currency. Market filter: yes. Industry benchmark: no.New Customer Revenue
Revenue from referees’ first orders. Use as the baseline commercial impact of referral. Technical: total spent by new customers on their first orders. Unit: currency. Market filter: yes. Industry benchmark: no.New Customer AOV
Average spend per first order from a new referred customer. Compare with Non-Referred Customer AOV to test the “referred customers spend more” story. Technical: average amount spent by new customers on first orders. Unit: currency. Market filter: yes. Industry benchmark: no.New Customer Subsequent Revenue
Revenue from referred customers beyond their first order. A signal of retention and lifetime value. Technical: total spent by new customers on their 2nd and subsequent orders. Unit: currency. Market filter: yes. Industry benchmark: no.Rewarded Referrer Revenue
Revenue from referrers who went on to purchase shortly after earning a reward. Technical: revenue from referrers who purchased within 45 days of being rewarded. Unit: currency. Market filter: yes. Industry benchmark: no.Engagement
How often the programme is seen and acted on. Useful for diagnosing why other numbers move; less useful as headline metrics on their own.Impressions
Every time the referral offer was displayed. If this is low, fix placement or visibility first. Technical: number of times an offer was displayed. Unit: count. Market filter: yes. Industry benchmark: no.Unique Impressions
Distinct customers who saw the offer. Lower than Impressions because repeat views collapse. Technical: unique customers who saw an offer. Unit: count. Market filter: yes. Industry benchmark: no.Shares
Total shares sent by customers (one customer can send many). Technical: total shares made by customers. Unit: count. Market filter: yes. Industry benchmark: no.Sharers
The count of customers behind the Shares number. If Shares is growing faster than Sharers, existing sharers are becoming more active. Technical: customers who shared the offer with friends. Unit: count. Market filter: yes. Industry benchmark: no.Share Responses
The first external signal of traction: clicks or responses from the recipients of shares. Technical: clicks or responses to a share. Unit: count. Market filter: yes. Industry benchmark: no.Conversion
The efficiency of each funnel step. Where you focus when volume is fine but outcomes aren’t.Enrolment Rate
Of everyone who sees the offer, how many enrol. A low rate points at the offer itself, not the placement. Technical: enrolled customers as a percentage of offer impressions. Unit: percentage. Market filter: yes. Industry benchmark: yes.Share Rate
Of enrolled customers, how many actually share. Low means the call to share is weak. Technical: rate at which enrolled customers share with friends. Unit: percentage. Market filter: yes. Industry benchmark: yes.Click-Through Rate
The response-to-share ratio at the click step. Technical: rate of customers clicking through the offer. Unit: percentage. Market filter: yes. Industry benchmark: no.Purchase Rate
Of referees who reach the offer, how many buy. Low means the incentive is off, or the purchase journey is broken. Technical: rate at which referred customers make a purchase. Unit: percentage. Market filter: yes. Industry benchmark: yes.Overall Conversion Rate
End-to-end: enrolled customers who eventually become new customers. Technical: new customers as a percentage of enrolled customers. Unit: percentage. Market filter: yes. Industry benchmark: no.Ratios
Per-something averages. Useful for programme-quality comparisons over time and the metrics most likely to be benchmark-eligible against industry.Impressions per Order
How often the offer is seen per order placed business-wide. A proxy for programme visibility relative to order volume. Technical: number of times the referral offer was shown per order placed. Unit: rate. Market filter: yes. Industry benchmark: yes.Shares per Sharer
Average shares per active sharer. A motivation signal. Technical: average number of shares made per sharing customer. Unit: rate. Market filter: yes. Industry benchmark: yes.Responses per Share
Average responses per share. Reflects content quality and channel fit. Technical: average number of responses received per share. Unit: rate. Market filter: yes. Industry benchmark: yes.Incented Friends per Share Response
How many share responses convert into friends who have been incented to buy. Technical: friends incented to purchase for each share response received. Unit: rate. Market filter: yes. Industry benchmark: yes.Purchases per Incented Friend
Of friends who have been incented, how many actually buy. The incentive-to-purchase conversion. Technical: referred purchases made for each friend who was incented. Measures incentive-to-purchase conversion. Unit: rate. Market filter: yes. Industry benchmark: yes.Whole Business
Numbers from your whole business, not just the referral programme. Useful as denominators and as a counterweight to the referral-only view.Total Orders
All orders placed across the business, not just referred ones. Use as the denominator when calculating programme penetration. Technical: all orders placed by customers across the business. Unit: count. Market filter: no. Industry benchmark: no.Non-Referred Customer Revenue
Revenue from customers acquired outside the referral programme. The control group for Total Referral Revenue. Technical: revenue from customers not acquired through referral. Unit: currency. Market filter: yes. Industry benchmark: no.Non-Referred Customer AOV
Average order value for non-referred customers. Compare to New Customer AOV to check whether referred customers are higher-value. Technical: average order value for non-referred customers. Unit: currency. Market filter: yes. Industry benchmark: no.Benchmark-eligible metrics
Eight metrics can be compared to the industry average, when your category has benchmark data available:- Enrolment Rate
- Share Rate
- Purchase Rate
- Impressions per Order
- Shares per Sharer
- Responses per Share
- Incented Friends per Share Response
- Purchases per Incented Friend