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A number on its own doesn’t tell you much. Revenue of £120,000 is good or bad depending on whether last quarter was £90,000 or £200,000. A 4.2% Share Rate is impressive against an industry average of 2.8%, and underwhelming against 6.5%. Comparisons give the context.
Pair every number with a comparison before showing it outside the team. Without context, the first question is always “is that good?”.

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Five Compare Modes

Metric, chart (line or bar), and table tiles all support a Compare to setting:
  • Previous period. Compare against the same length of time immediately before the current one.
  • Last week. Compare against the equivalent 7-day block a week ago.
  • Last month. Compare against the equivalent month-long block a month ago.
  • Last year. Compare against the same period a year earlier.
  • Industry benchmark. Compare against the industry average for your category. Only shown when eligible (see below).

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How Comparison Renders

On a metric tile, a small delta badge appears next to the value: +12.3% in green if the metric is up, -4.1% in red if it’s down. The comparison value sits beneath the main number.
Metric tile with a comparison delta

Metric tile with a comparison delta

On a line or bar chart tile, comparison renders as a dashed line or set of faded bars alongside the main series.
Line chart with a dashed compare line

Line chart with a dashed compare line

On a table tile, comparison adds a delta column per metric.

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Constraints

  • Share, funnel, and stacked bar charts don’t support comparison. Switch the chart type to line or bar if you need it.
  • Comparison and breakdown are mutually exclusive. Clear the breakdown to turn comparison on, or vice versa.
  • On tables, setting a breakdown disables the compare column automatically.

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Industry Benchmark

The Industry benchmark compare mode shows your tile’s metric alongside the industry benchmark for your category. When you hover a comparison point on a chart the tooltip reads “industry avg.” for that value.
Industry benchmark option in the compare picker

Industry benchmark option in the compare picker

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Eligibility

Industry benchmark is available only when:
  1. Your brand is in a category that has benchmark data available.
  2. The metric supports benchmark comparison.
Eight metrics are benchmark-eligible:
  • Enrolment Rate
  • Share Rate
  • Purchase Rate
  • Impressions per Order
  • Shares per Sharer
  • Responses per Share
  • Incented Friends per Share Response
  • Purchases per Incented Friend
If your category has no benchmark data, the Industry benchmark option does not appear in the compare picker, even for eligible metrics. For a ready-made view that uses benchmark comparison, pick the Industry Benchmarking template.

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Next

Choosing a chart

See which chart types accept comparisons.

Metrics glossary

See which metrics are benchmark-eligible.
Last modified on July 13, 2026