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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

A breakdown splits a metric so you can see the parts underneath the total. “New Customers broken down by Campaign” answers “which campaign is contributing most?” Breakdowns work on chart and table tiles. They aren’t supported on metric or markdown tiles, or on funnel charts.

The nine breakdowns

Campaign

Splits by the campaign a referral was attributed to. Use to compare performance across concurrent campaigns.

Market

Splits by the market (country or region) the customer belongs to. Use to compare performance by geography.

Locale

Splits by the customer’s locale (language + region, e.g. en-GB, fr-FR). Finer-grained than Market. Use when you want to separate French speakers in Belgium from French speakers in France.

Offer

Splits by the specific offer version shown. Use to compare offer variants.

Share Type

Splits by the high-level share category (e.g. social, email, link copy). Use to see which share mechanics are landing.

Situation

Splits by where the referral touchpoint took place. Set via the ?situation= URL parameter on referral links. Use to compare performance across placements (e.g. email footer vs post-purchase page vs product page).

Experiment

Splits by A/B test variant. Use to see experiment performance inside Reporting rather than only in the experiments tool.

Market Group

Splits by a group of markets you have defined (e.g. “EU”, “Asia-Pac”). Use when Market is too granular but global is too coarse.

Currency Code

Splits by the currency of the order. Use to separate revenue streams across currencies.

Constraints

  • Only one breakdown per tile. To split by two dimensions, use separate tiles.
  • Breakdown and comparison are mutually exclusive. Adding one clears the other.
  • Top-N rendering. Charts show the top values by volume; the remainder collapses into an “Other” segment.

Example

A bar chart of New Customers broken down by Campaign shows one bar per time period, with each bar divided into segments for the top campaigns plus an “Other” group. Switch the chart type to stacked bar to emphasise how the composition shifts week over week. For how to add a breakdown in the tile editor, see breakdowns.
Last modified on April 27, 2026