Chart tiles come in five types. The chart type changes how the same numbers look and which follow-on options become available.
First time? Use line. It supports breakdowns and comparisons, has no constraints, and reads well for almost every time-series question.
Line
Plots values as a continuous line over time. Best for spotting trends and momentum across a period.
- Supports multiple metrics on one tile (as long as they share the same unit, e.g. two currency metrics).
- Supports breakdowns, which render as multiple lines.
- Supports comparisons, which render as a dashed line.
Bar
Shows each period as its own bar. Best for comparing discrete periods side by side.
- Supports multiple metrics.
- Supports breakdowns (one bar group per period, segment per breakdown value).
- Supports comparisons.
Stacked bar
Stacks multiple metrics or breakdown segments into a single bar per period. Best for seeing how a total is composed and how composition shifts over time.
- Use multiple metrics or a breakdown to define what gets stacked.
- Does not support comparisons.
Funnel
Shows drop-off between sequential metrics. Best for conversion flows where each step is a subset of the previous.
- Metrics should be ordered from widest to narrowest (e.g. Impressions → Sharers → Share Responses → Incented Friends → New Customers).
- Does not support breakdowns.
- Does not support comparisons.
Share
Shows each segment’s contribution as a percentage of the total. Best for proportion and mix analysis at a glance.
- Segments come from multiple metrics or a breakdown.
- Does not support comparisons.
Constraint summary
| Chart | Breakdown | Comparison | Multiple metrics |
|---|
| Line | Optional | Yes | Yes |
| Bar | Optional | Yes | Yes |
| Stacked bar | Optional | No | Yes |
| Funnel | No | No | Yes |
| Share | Optional | No | Yes |
