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The Images section sets the imagery used across the journey and emails. Imagery is one of the highest-impact elements on your referral screens because of its size and prominence, so it is well worth getting right.
The Images section editor showing image slots

The Images section, with a default image and per-step overrides.

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How It’s Organised

  • Website and Email imagery are managed on separate tabs.
  • Set a default image used across all referrer or referee touch points, or override individual steps (sign up, fulfilment, matching, search).
  • Provide separate desktop and mobile assets, and use the preview to check how an image looks across the journey.

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Choosing Imagery

Pick a style that suits your brand and keeps the offer readable:
  • Simple. A clean or solid-colour background makes overlaid text easy to read.
  • Product. Put the product in focus and make it look desirable.
  • Social. Hint at sharing and friendship (two people, two coffees).
  • Emotional. Faces and positive expressions draw people in.
  • Illustrated. Brand illustrations work well where typography carries the message.
A few tips: use the correct dimensions for each slot so nothing is cropped awkwardly, keep enough clear space and contrast for the text and call to action, and for full-width layouts keep the focus to one side so it does not clash with the copy.
The Images section can be A/B tested, for example lifestyle versus product imagery. See set up an A/B test.
Last modified on July 12, 2026