Skip to main content
The Branding section controls how the journey looks. The goal is for it to feel like part of your website rather than a separate experience.
The Branding section editor showing colour and font controls

The Branding section, with colour and font controls.

​
What You Can Set

  • Primary colour. Buttons and links.
  • Text and background colours.
  • Font family.
  • Corner radius: Rounded, Subtle or Sharp.
Each setting can override the brand default for this variant only. A built-in contrast check helps you keep the journey accessible (links are underlined and use a contrasting colour by default).

​
Make It Feel Like Your Site

Customers refer more when the journey looks like a natural part of your brand. A few principles help:
  • Match your site. Use the same colours, fonts and button styling as your website so the journey is indistinguishable from it.
  • Make the call to action obvious. The main button should be bold and the most prominent element on every screen, in a colour that contrasts with the rest of the page.
  • Lead with the offer. The reward should be the first thing a customer sees and graspable in a second or two.

​
Fonts

Custom fonts apply to website screens only. Emails fall back to web-safe fonts (such as Arial, Georgia or Times New Roman), because a custom font may not be installed in the recipient’s email client.
The Mention Me logo cannot be removed from the journey. It is required for data-protection transparency, and customers convert better when they can see the programme is a genuine part of your brand.
The Branding section can be A/B tested. See set up an A/B test.
Last modified on July 12, 2026