The insights panel for a live version.
Read the Status Badge
The badge at the top of the expanded panel tells you what state the version is in:- Live since [date]. The version is serving customers.
- Paused. The campaign is paused, so no new customers see the offer.
- Scheduled. The version is queued to go live later.
- Draft. The version is still being built and shows a Launch button instead of metrics.
- Past version / Past promotion. The version has ended.
Track Performance
The Campaign performance section shows headline metrics for the version, each with its movement against the period before. The settings control beside the section title sets the time period (7, 30 or 60 days), turns that comparison on or off, and picks which metrics appear. Available metrics include:- Overall conversion rate. New customers as a share of enrolled customers.
- Enrolment rate. Enrolled customers as a share of offer impressions.
- Share rate. How often enrolled customers share with friends.
- Purchase rate. How often referred friends make a purchase.
- Unique impressions and Customers enrolled. Reach into the top of the funnel.
- Total referral revenue and New customer revenue. The money the version is generating.
On a product referral campaign this section reads “Performance for product
referral campaigns will appear here soon” instead of metrics. Product referral
figures are not campaign-scoped yet, which is also why the product referral
list shows no metric columns. Programme-wide product sharing performance is
available in Reporting.
Act on Recommendations
When a live version needs attention, recommendations appear beneath the metrics, each with a button to act on it. The count on the collapsed pill matches what you find here.- Rewards awaiting approval. Approve or decline pending rewards so referrers get paid on time. Click Review to open the Pending Rewards queue, filtered to this campaign.
- Referrals to review for fraud. Check flagged referrals before they are rewarded. Click Review to open the Fraud Review queue, filtered to this campaign.
- Run an A/B test. Click Set up to start an A/B test against the live version. Brand referral only. See set up an A/B test.
- Add an incentive. On a non-incentivised product referral version, a prompt to create an incentivised version. See campaign modes.
Monitor an A/B Test
If a brand referral version has an A/B test running, the panel shows its status and a View results button. See monitor an A/B test.Pause or Resume the Campaign
Pausing stops the campaign from being promoted to new customers. Open the Settings control at the top of the campaign page and choose Pause campaign, or use the Pause action on the campaign’s row in the campaigns list. When a campaign is paused, a banner appears at the top of the editor on every version. Click Resume on the banner to start promoting again.View Results on a Past Version
On a past version, the panel shows the final metrics, a View detailed report link, and, if the version ran an A/B test, a View results button.See Also
Launch a campaign and version
Launch a campaign and version.
Campaign settings
Brand referral campaign settings.
Fraud controls
Approval, auto-decline and fraud score weights.
Reporting
Full dashboards and breakdowns.