Early access. This section documents Campaigns in Mention Me,
currently available as a beta. For Classic docs, see The Campaigns & Preview
Section.
The Two Campaign Types
Campaigns has a page per campaign type, each a sub-item under Campaigns in the sidebar. Almost nothing you configure on one applies to the other, which is why they are separate.Brand referral campaigns
A customer recommends your brand to a friend. They enrol in your offer,
share it, and both sides are rewarded when the friend buys. There is a full
journey to design: pages, emails, copy, imagery and sharing options.
Product referral campaigns
A customer shares an individual product, usually by copying its page URL.
There is no enrolment and no journey to design. Mention Me attributes the
orders those shares drive, and an offer for the arriving friend is optional.
For the thinking behind the two, see Understanding Brand and Product Referral.
What Every Campaign Has in Common
Whichever type you are working on, the same machinery sits underneath.- A campaign is the top-level container for one locale. It holds many versions, but only one is live at a time.
- A version is one iteration of that campaign. You build it in the campaign editor, launch it, and it becomes the thing customers see.
- The campaign editor is a canvas of nodes, one per part of the experience. Click a node to open its editor.
- Launching the first version is what takes the campaign itself live. After that, you replace, queue or schedule versions.
- Read-only once live. To change a live campaign you create a new draft version, edit it, and launch it.
Campaigns, versions and promotions
The model behind it all, and the statuses a version moves through.
The campaign editor
How the canvas works, which nodes each campaign type gets, and the rules for
what you can edit.
Set up a version
Create a version and configure it, ready to launch.
Launch and schedule
Go live now, queue a version behind the current one, or schedule a
time-limited promotion.
Monitor a live version
Track performance from the insights panel, and act on recommendations.
The campaigns list
Browse, search and act on campaigns from either list page.
Configuring Each Type
The nodes on the canvas differ, and so do the settings behind the Settings control. Each type has its own guide:Brand referral configuration
Trigger, rewards, sharing, branding, images, copy, campaign settings, fraud
controls and A/B testing.
Product referral configuration
Campaign modes, the share link, the holdout and tracking settings.
Key Terms
- Campaign. The top-level container for a referral programme in a single locale (language and region). A campaign holds many versions but only one is live at a time.
- Version. A single iteration of a campaign that you edit on the canvas. Versions move through statuses (draft, live, queued, past) as you roll them out.
- Promotion. A time-limited version with a start date, an end date, and a last date for friends to qualify. Use it for seasonal or limited-run offers.
- Node. A card on the canvas representing one part of the experience, for example Rewards or Sharing. Click a node to edit it.
- Variant. One side of an A/B test. The starting point is the control; you edit the alternative to test against it.
- Holdout. On a product referral campaign, the share of referred visitors held back from the incentive so you can measure what it adds.
Common Tasks
Create a campaign
Create a campaign of either type.
Run a promotion
Run a time-limited promotion.
Run an A/B test
Test two variants of a brand referral version.
Pause or resume
Stop and restart promotion.
Duplicate
Copy a campaign or a version.
Troubleshooting
For when you get stuck.