What It Does
Salesforce Marketing Cloud receives referral contacts and opt-ins, then exposes referral fields (including next-best action and propensity to refer) in data extensions you use for segmentation and journeys. Use it when SFMC is already your enterprise email platform. Setup needs an Administrator or Marketing Cloud Administrator role.Where to Go Next
How to set up Salesforce Marketing Cloud
The canonical setup guide for Salesforce Marketing Cloud.
Integrations
The directory this card lives in, including how the Classic round-trip works.