Audience Builder is an add-on. Speak to your Mention Me contact if you do not
have it on your package.
What It Does
The Google Ads integration is Audience Builder: Mention Me builds a seed audience from first-party referral data and syncs it to Google, typically as a signal for Performance Max. Use it when you already run Google Ads and want advocates as a first-party seed.Where to Go Next
Google Ads Audience Builder
The canonical setup guide for Google Ads.
Integrations
The directory this card lives in, including how the Classic round-trip
works.