Audience Builder is an add-on. Speak to your Mention Me contact if you do not
have it on your package.
What It Does
The Meta integration is Audience Builder: Mention Me builds a seed audience from first-party referral data, syncs it to Meta, and you use it to find lookalikes. You need Advertiser or Admin permission on the ad account, with Manage ad account enabled.Where to Go Next
Meta Audience Builder
The canonical setup guide for Meta.
Integrations
The directory this card lives in, including how the Classic round-trip
works.