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A reward is the incentive promised for a successful referral: a type, an amount, a fulfilment method, and any approval requirements. Brand referral pairs two of them, one for the referrer and one for the referee. An incentivised product-referral campaign carries a single reward of its own, and a non-incentivised one carries none.

How Rewards Are Fulfilled

The fulfilment method decides how the promised incentive actually reaches the customer. The two common routes are:
  • Vouchers, drawn from batches of codes you supply.
  • Reward automation, where a third-party provider fulfils the reward on your behalf.
A reward can also require approval before it is fulfilled, which is where the review queues come in; see Understanding Fraud and Fraud Controls.

Vouchers and Batches

A voucher is a discount code issued to a customer as their reward. Vouchers come from a batch: a set of codes uploaded together and drawn down as rewards are issued. Because batches deplete, stock health is tracked per batch and per campaign: running low, expiring, or none left. A campaign whose batch runs dry cannot fulfil its promise, so the campaigns list surfaces voucher health, and the Rewards page in Settings holds the low-stock alert thresholds for referrer and referee vouchers.

Reward Automation

Reward automation hands fulfilment to an integrated provider, useful for gift cards and incentives you do not issue yourself. Each fulfilment method of this kind maps to a provider that must be connected before use; the providers appear as cards in the Reward automation section of Settings > Integrations, and one provider can hold several connections. See Understanding Reward Automation.

Standalone Rewards

A standalone reward is set up on its own rather than as a campaign’s referrer or referee reward, with its own voucher batches. Standalone rewards are still configured in Classic; Mention Me owns only the low-stock alert thresholds for their shared batches, on the Rewards settings page.

Drive Actions

A drive action is a reward earned for a non-purchase action you want to encourage, such as leaving a review. Drive actions are reviewed through the same approvals stream as referral rewards, so they appear in the same queues.

See Also

Rewards

Set the incentives for the referrer and the referee: reward type, value, fulfilment, validity and more.

Pending Rewards

Approve or decline referral rewards that need a manual decision.

Understanding Fraud and Fraud Controls

How referral abuse is scored and reviewed, and how fraud controls differ from fraud.

Understanding Brand and Product Referral

The two campaign types, and how incentivised and non-incentivised product referral differ.

How to Connect a Reward Automation Provider

Add GiftCloud, Love2shop, SAP Commerce Cloud, Runa, Fanatics, or Recharge from Settings.
Last modified on September 25, 2026