The Four Levels
Programme
Your programme is the umbrella: everything Mention Me runs for your brand. Branding, default copy and integrations are programme-level, which is why they live in Settings rather than inside a campaign.Campaign
A campaign is a per-locale container for one referral configuration. A locale combines language, country and currency, and each campaign runs in exactly one, so a brand active in the UK and France typically runs at least two campaigns. The campaign owns audience and qualifying-purchase rules, and holds an ordered series of versions. A campaign can be draft, live or paused.Version
A version is a dated iteration of a campaign’s setup: its journey content, rewards, sharing options and branding. One version is live at a time, and moving to the next version ends the current one. This is what makes versions the unit of iteration: to change what customers see, you create a new version, edit it as a draft, and launch it.Offer
An offer is the customer-facing proposition inside a version: the journey content, the referrer and referee rewards, the sharing options and the branding a customer actually experiences. A standard version carries one offer. In an A/B test, each offer is one arm of the test.Promotions
A promotion is a time-boxed version: it carries a required start date, an end date, and a last date for a referee’s purchase to qualify. It behaves like any other version in every other respect. Use one for a seasonal boost that should switch itself off, and extend its dates while it is live if it needs longer.See Also
Understanding Campaigns, Versions and Promotions
How campaigns, versions and promotions relate, the statuses a version moves through, and how to switch between them.
Understanding A/B Tests
How A/B tests split traffic between offers, how a winner is decided, and how a
test concludes.
Understanding Brand and Product Referral
The two campaign types, how incentivised and non-incentivised product referral
differ, and how product-referral holdouts work.
Campaigns
Build, launch, test and monitor your referral campaigns in Mention Me.