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A campaign runs your referral programme in one locale. Creating one gives you a first draft version to build on. How you create one depends on the type. Brand referral campaigns are created from a short dialog, covered below. Product referral campaigns are created from a setup wizard on their own page: see set up a product referral campaign.
1

Open the Create Dialog

Go to Campaigns > Brand referral campaigns and click Create campaign.
The Create campaign dialog with name and language fields

Creating a campaign.

2

Name It and Pick a Locale

Enter a Campaign name and choose the Language (locale) it will run in. The locale sets the language and region for the campaign.
3

Create

Click Create campaign. Mention Me creates the campaign with a first draft version and opens it in the editor, ready to build.

Next Steps

Set up a version

Set up a version.

Brand referral configuration

Every node you can configure on a brand referral campaign.

Campaigns, versions and promotions

New to the model? Learn how campaigns, versions and promotions relate.
Last modified on September 25, 2026