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The Draft your first campaign step creates a campaign and a first draft version. You are not launching anything yet. Launch happens later, from the launch checklist. See Understanding Prepare to Launch and Campaign Launch.
1

Open the Create Dialog

On the Onboarding Hub, click Draft your first campaign. The Create campaign dialog opens.
The Create campaign dialog with name and language fields

The Create campaign dialog, with name and language fields.

2

Name It and Pick a Locale

Enter a Campaign name and choose the Language (locale) it will run in. The locale sets the language, country and currency for the campaign.
3

Create

Click Create campaign. Mention Me creates the campaign with a first draft version and opens it in the editor.
4

Build the Draft

Set rewards, journeys and sharing in the editor. You do not need to finish every section before returning to the hub. You can come back to the draft at any time from Campaigns.
You cannot launch this campaign until you have prepared to launch and reached the launch checklist. The Launch button stays unavailable with a prompt to finish setting up your programme first.
If the branding step is still detecting, this row waits with Waiting for your branding to finish setting up…. For the same create flow from the campaigns list, see How to Create a Campaign. For the editor itself, see The Campaign Editor.

See Also

Create a campaign

The same dialog from the campaigns list.

Set up a version

Finish the draft in the editor.

Activate your first campaign

Launch the campaign from the launch checklist.

Onboarding

Back to the hub.
Last modified on September 25, 2026