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This guide covers deploying the Landing page tag through Google Tag Manager (GTM) on your dedicated referral landing page.
GTM manages the <script> tag only. The mmWrapper placeholder div still needs to be added directly to the landing page template.
1

Create the landing page

Create a dedicated page on your site for referral promotion links (email, social, etc.) to land on.
2

Add the wrapper div

3

Set the trigger

Because this page has no other data to pass, you can trigger directly on a Page View trigger scoped to the landing page URL - no data layer push is required.
4

Create the Custom HTML tag

If you localise the landing page by URL path or domain, use a Lookup Table or Custom JavaScript variable in GTM to set locale dynamically instead of hard-coding en_GB. Test against tag-demo.mention-me.com before switching to tag.mention-me.com.
5

Preview and publish

Confirm the tag fires only on the landing page URL, then publish.
If you have customer details available on this page (e.g. from a logged-in session), pass them as additional query parameters the same way as the Referrer tag to personalise the flow.
Last modified on July 17, 2026