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Documentation Index

Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt

Use this file to discover all available pages before exploring further.

Frequently Asked Questions

We use SSL for all JavaScript requests to protect customer personal data.
Our JavaScript is executed at the bottom of your page and waits for the rest of the document to finish loading before injecting any elements.
The tags are designed to fail silently during exceptional conditions — nothing will interfere with your page if something goes wrong (for example, if our service is unavailable or if your campaign is paused).
This normally happens when the integration has not been approved by Mention Me. We will approve the integration once the referral programme has been signed off.
Our data is already passed via HTTPS. This means the data you’re passing to us will already be encrypted and only visible to you, the user and us. Third parties will not be able to get hold of this information.If you wish to send users to a landing page and would like to include the users’ email address in the link so that they’re shown a personalised link (but do not wish to expose the email address in the link), you can follow our instructions on how to use encrypted parameters to transmit personal data.

Common tag integration errors

Most integration problems come down to how the tag URL is built. Run through the checklist below before raising a ticket — each of these has caught out many integrators.

Referrer tag

All parameter values must be URL-encoded. Common offenders are @ in email addresses (must be %40), spaces in names (must be %20), and + or / in custom fields. An un-encoded & inside a value will look like the start of the next parameter and corrupt everything that follows it.
order_subtotal must be the order subtotal excluding VAT/taxes and delivery. Passing the gross total inflates reward calculations and distorts reporting. If you cannot strip VAT on your side, let your Client Success Manager know so we can handle it.
If the tag still contains literal <INSERT_EMAIL>, <INSERT_ORDER_NUMBER> or similar placeholders, your templating engine has not rendered the real values into the URL. Nothing will match a real customer.
The demo host is tag-demo.mention-me.com and is for pre-launch testing only. When you go live, the host must be tag.mention-me.com. Forgetting to swap it means live customers hit the demo environment and no real referrals are recorded.
firstname and surname are mandatory on the referrer tag. Without them we cannot personalise sharing (which dramatically reduces conversion) and in most configurations the tag will refuse to serve.
The locale parameter must be in the form xx_YY (ISO 639-1 language, underscore, ISO 3166-1 alpha-2 country), e.g. en_GB. An unknown locale will result in either the default campaign being served or nothing at all.
The partner-code placeholder in the URL path must be replaced with the partner code issued to your account. If it is missing, mistyped, or copied from another environment, the request will return a 404.
The values passed on the tag must reflect the current customer and their current order. Copying the tag snippet verbatim (with someone else’s email or order number) will attribute activity to the wrong customer.
order_currency must be a three-character ISO 4217 code such as GBP, EUR, or USD. Values like £ or pounds will be rejected.
order_number should be unique per order. Duplicate order numbers cause downstream deduplication and make the order look like a refund or replay of an earlier one.
If you render more than one Mention Me tag on the same page, each needs its own wrapper div. Configure a distinct wrapper id from the Mention Me dashboard rather than reusing mmWrapper for all of them.
In React, Angular, Vue, or other SPA frameworks, inject the tag after the page content has rendered, and clear window.MentionMeFiredTags if you need the tag to re-fire on client-side navigations. See the SPA implementation notes for more detail.

Referee tag

The referee tag must be passed a valid locale — without one, the “Been referred by a friend?” link will not appear. Check the value is being set for the country your customer is browsing from.
The referee tag populates a placeholder <div id="mmWrapper"></div> somewhere in the page <body>. If the div is missing, the link or embedded form has nowhere to render. You can also see Mention Me Tag failed to insert into wrapper in the console in this case — see the error codes.
Last modified on April 17, 2026