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Prepare to launch gets the programme ready for the last checks. Nothing customer-facing goes live yet. After you confirm, the hub opens the Launch checklist. You cannot return to launch prep once you start.
1

Finish Setup

Complete the steps under Set up your programme. The Prepare stage stays locked, with a note naming the remaining tasks, until those are done.
2

Check Loose Ends

If the hub shows a Loose ends panel, work through those items first. They are worth fixing now, for example a missing logo or reply-to address.
3

Open Prepare to Launch

When the stage reads Ready, the card shows Ready to get set for launch. Click Prepare to launch.
The Prepare to launch card showing Ready to get set for launch

The Prepare to launch card, ready, with the Prepare to launch button.

4

Confirm

Read the confirmation. It repeats that nothing goes live yet, and that you cannot return to launch prep.Click Prepare to launch to continue, or Not yet to close the dialog.
The Prepare to launch confirmation dialog

The Prepare to launch confirmation dialog.

The hub progress moves from Prepare to Go live, and the launch checklist unlocks.
This is not campaign launch. Referrers cannot share until you activate your first campaign.
If the card says it could not load the launch checks, refresh the page. If that keeps happening, contact support.

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See Also

Understanding prepare to launch and campaign launch

Why these are two different moments.

Understanding setup before launch

What you can do before this step.

Enable live tracking

The first launch-checklist step for most programmes.

Onboarding

Back to the hub.
Last modified on September 25, 2026