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You can promote referral at any point in your app - normally a “point of delight” makes sense - after a successful transaction. We’ll send customers from those touch points via links or buttons to web views hosted by us where they can share the offer with their friends. Here is an example of how this integration looks in app for two of our clients:
Referral promotion button shown within the ASOS app

The referral promotion button as it appears within the ASOS app.

The same pattern applied within the Bloom & Wild app:
Referral promotion button shown within the Bloom & Wild app

The referral promotion button as it appears within the Bloom & Wild app.

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How to Promote Referral to Your Existing Customers

1

Call the Referrer API

Call the Referrer API passing parameters about the customer and touchpoint.Pass the customer details, any segmentation parameters and the order/transaction/sign-up event details (if it happens at the same time).
2

Handle the response

If the touch point is available, Mention Me returns a URL to the web view and content which you can use for the headline, description and call to action.If we return an HTTP error code (e.g. 404) you should not show anything - enrolment is not available for that customer, your account, or that touchpoint.
3

Return to app

When the user has finished sharing they will close the web view to return to the app.

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What’s Next

Referee integration

Learn about the Referee (“find a friend”) integration via the Entry Point API.
Last modified on July 13, 2026