> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics Parameters

> How to integrate Google Analytics UTM parameters with Mention Me to track referral traffic alongside other marketing channels.

By default, Mention Me tracks traffic through all stages of the referral funnel, and your Client Success Manager will regularly discuss this activity with you. To track referral traffic landing on your site alongside other marketing channels, integrate your Google Analytics parameters into Mention Me.

Send your Google Analytics parameters to your Client Success Manager. They will add these parameters to all links coming from Mention Me to your site.

Example parameters:

```text theme={null}
?utm_source=mentionme
&utm_medium=referral
&utm_campaign=referafriend
```

## Where We Link to Your Site

1. **Your homepage** (or a specific product page) for potential new customers who click through after claiming their introductory reward
2. **Emails**, for customers who didn't complete their purchase during their original journey and come back via the referral email

Example URL with tracking parameters:

```text theme={null}
https://www.yoursite.com/refer-a-friend?situation=homepage_header&utm_source=mentionme&utm_medium=referral&utm_campaign=referafriend
```

## Tracking Your Promotion Points

You can also track your promotion points within the Mention Me reporting platform. See [Tracking your promotion points](/knowledge/referral/promoting/promotion-points) to find out more.

## Revenue Discrepancies Between Mention Me and Google Analytics

Mention Me uses a different attribution model to Google Analytics. GA is based on last click, whereas Mention Me is based on email addresses provided by a referee and then seen on the confirmation page.

Name Share will not be reported correctly in GA. If a referrer shares by name (offline), the referee will type in the website organically or arrive via a paid ad, and GA will attribute the traffic to Organic or Paid Ad rather than referral.