> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Available Influencer Metrics

> Understanding brand-level and individual influencer reporting available in the Mention Me dashboard.

This article explains the reporting available for influencers, their content, and the revenue generated through your influencer programme.

## Accessing Brand-Level Reporting

You can access brand-level influencer reporting directly in the dashboard. [Go to Influencer Reporting Overview](https://mention-me.com/merchant/~/influencers/overview).

## Reporting Sections

Brand-level reporting is split into three sections, each covering a different aspect of your influencer programme.

With all reporting, you can select from pre-defined periods or create a custom period using the date range selector.

### Influencer Metrics

An overview of the people in your programme: registrations, approvals, engagement, and audience size.

| Metric              | Definition                                                                                                  |
| ------------------- | ----------------------------------------------------------------------------------------------------------- |
| Total registrations | Total number of influencers who have signed up to participate.                                              |
| Total approved      | Number of registered influencers who have been reviewed and approved.                                       |
| Participation rate  | Percentage of approved influencers who have created at least one brand-related story, post, reel, or video. |
| Potential reach     | Total number of followers for all approved influencers across all channels.                                 |

### Content Metrics

Activity and output of approved influencers, showing how much branded content is being created and where it's published.

| Metric                        | Definition                                                                                                              |
| ----------------------------- | ----------------------------------------------------------------------------------------------------------------------- |
| Total content published       | Number of stories, posts, reels, and videos created by influencers tagging your brand across all channels.              |
| Published content per channel | Number of Instagram stories, posts, and TikToks created by your influencers tagging your brand, broken down by channel. |

### Revenue Metrics

The business impact driven by your influencers, covering revenue, customers, orders, and commission.

| Metric             | Definition                                                                                                  |
| ------------------ | ----------------------------------------------------------------------------------------------------------- |
| Revenue generated  | Total revenue from orders placed by customers introduced by an influencer.                                  |
| Commission         | Total commission earned by influencers based on actions such as new customer purchases or content creation. |
| Customers acquired | Number of first-time and reactivated customers introduced by influencers.                                   |
| Orders placed      | Total number of orders made by customers introduced via influencers.                                        |

## Individual Influencer Performance

You can download detailed metrics on how individual influencers are performing for more granular insight.

### How to Download

<Steps>
  <Step title="Select a time period">
    Choose the time period you want to report on.
  </Step>

  <Step title="Download the report">
    Press the **Download individual influencers** button — a report will be generated, and you'll receive an email when it's ready.
  </Step>

  <Step title="Analyse the data">
    Import the report into a spreadsheet for further analysis.
  </Step>
</Steps>

### Downloaded Report Metrics

| Metric                                     | Definition                                                                                     |
| ------------------------------------------ | ---------------------------------------------------------------------------------------------- |
| New Customers Acquired                     | Number of first-time and reactivated customers introduced by the influencer.                   |
| New Signups (Subscription Businesses only) | Net new customers who signed up following the influencer's recommendation.                     |
| Total Revenue                              | Revenue from orders placed by customers introduced by the influencer.                          |
| Brand Posts                                | Total pieces of content (stories, posts, reels) created by the influencer across all channels. |
| Total Number of Followers                  | Combined number of followers the influencer has across all channels.                           |