> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Top Performers Report

> How to use the Top Performers report to analyse your highest-performing creatives with advanced filters, metrics, and groupings.

The Top Performers report helps you drive meaningful insights at scale by analysing your highest-performing creatives using advanced filters, key metrics, and segment groupings.

## Creating a Top Performers Report

1. Click **Create Report** and select **Top Performers**.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/creative-insights/33727960717853.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=ac088416fc88ba2bd1a0a850219a37b6" alt="Create Report button with Top Performers option selected" width="1318" height="998" data-path="images/knowledge/reporting/creative-insights/33727960717853.png" />

2. Select which platform (Meta or TikTok) you want to create it for.

## Using the Report

<Frame caption="Top Performers report with date picker, metrics, and filter options">
  <img src="https://mintcdn.com/mentionme/GjiDi6ZwHP27Pu0w/images/knowledge/reporting/creative-insights/33727960720157.png?fit=max&auto=format&n=GjiDi6ZwHP27Pu0w&q=85&s=190fb82b986999bdf5d6df7a324c3f03" alt="Top Performers report interface" width="1728" height="557" data-path="images/knowledge/reporting/creative-insights/33727960720157.png" />
</Frame>

* Select your timeframe using the date picker.
* Choose metrics to include by clicking the **+ add** button.
* Add filters and group your ads in a variety of ways (see below).

## Grouping Performance Variables

To the right of the date picker, **Group by** lets you select any campaign variable to aggregate your data. This gives you a deeper understanding of key performance drivers and lets you compare segments quickly.

* **Group by Ad/Adset/Campaign setup variables**: See which ad names perform best or which campaign objectives are driving the most scale.
* **Group by Copy elements**: Find out which headlines perform best.
* **Group by Naming Rule Tags**: [How to set up and use Naming Rule Tags](/knowledge/reporting/creative-insights/naming-rule-tags).
* **Group by Creative Breakdowns**: AI-driven categories to help you understand how human presence, logo, and text prominence impact performance. Available for paid customers upon request; contact your Account Management team.

## Advanced Filters

Click **+ Add filter** to slice your data.

* Choose any field -- campaign structure variables (e.g. format, campaign name) or metrics (e.g. CPA, CPC).
* Set conditions: for metrics, filter by greater than or less than values. For campaign variables, use text matching (e.g. campaign "contains X") or select specific values.
* Remove filters by clicking the **x** next to the metric name above the visualisation.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/creative-insights/33727953609501.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=d5855815a2f85992c35571d2ad4804c4" alt="Advanced filter options for slicing data by campaign variables and metrics" width="1728" height="1347" data-path="images/knowledge/reporting/creative-insights/33727953609501.png" />

## Visualisation Options

Select Grid, Bar chart, or Timeline views.

* **Grid view** (default): Quantitative and qualitative view of your creatives so you can make changes without searching for a preview.
* **Bar chart view**: Thumbnail for easier comparison of metric performance by ad or segment.
* **Timeline view**: Visualise peaks and troughs of performance. Useful with CTR vs Spend metrics to spot ad fatigue.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/creative-insights/33727953612445.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=95408c22f818d88467f6b67abc558aab" alt="Grid, bar chart, and timeline visualisation options for the Top Performers report" width="1728" height="951" data-path="images/knowledge/reporting/creative-insights/33727953612445.png" />

## Templated Reports

Pre-built reports are available in the side panel for both Meta and TikTok:

* **Top Creatives**: Grouped at creative level to see your highest performers.
* **All Active**: Shows what's live now.
* **Top Hooks**: Which ads are best at stopping the scroll.
* **Top Clicks**: Which ads generate the most clicks.
* **Top Copy**: An overview of messaging to drive improvements in copy.