> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Naming Rule Tags

> How to set up and use Naming Rule Tags to transform ad naming structures into valuable performance breakdowns in Creative Insights.

Naming Rule Tags let you transform your Ad, Ad Set, and Campaign naming structures into valuable performance breakdowns in Creative Insights.

## Why Use Naming Rule Tags?

A consistent naming convention is crucial because the details in your ad names allow you to filter, compare, and analyse variables not available directly on paid ad platforms. A good convention lets you analyse what matters most, such as which products, creative concepts, or influencers perform best.

## What are Naming Rule Tags?

A Naming Rule Tag works by identifying a specific part of your ad name and extracting that parameter.

**Example:**

In the ad name below, "Harry" is the influencer's name:

`HK: the problem with_DUR: 13_INF: Harry_SRC: XYZ Agency`

By knowing the position of the influencer's name in the ad name, or using a code identifier (like `INF:`), Creative Insights can create an "Influencer" breakdown that groups performance data by all the different influencers in your campaigns.

## How to Use Naming Rule Tags

Once set up, access your Naming Rule Tags from any report:

<Steps>
  <Step title="Click Group by">
    Open the **Group by** dropdown in your report.
  </Step>

  <Step title="Select a Tag">
    Select the desired Tag from the list.

    <img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/creative-insights/33659666038429.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=540b6a955e42af1c7b29709208d71dbf" alt="Group by dropdown with Naming Rule Tags" width="1728" height="855" data-path="images/knowledge/reporting/creative-insights/33659666038429.png" />
  </Step>
</Steps>

These can then be viewed using any of the visualisations or in the data table. They're particularly useful in bar chart format for clear visual comparison of segment performance.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/creative-insights/33659666039197.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=575def7362bf7ace06dddffcd4c6c053" alt="Bar chart view showing performance comparison by Naming Rule Tag segments" width="1728" height="819" data-path="images/knowledge/reporting/creative-insights/33659666039197.png" />

## How to Request Naming Rule Tags Creation

<Steps>
  <Step title="Open the request form">
    Open this [request form](https://docs.google.com/spreadsheets/d/12HwlRxCYOCPoJyOr77M22Tj8R22nv3DedcUSTAPblpA/edit?usp=sharing).
  </Step>

  <Step title="Make a copy">
    Make a copy of the form.
  </Step>

  <Step title="Fill it out">
    Fill out the yellow boxes using the instructions provided.
  </Step>

  <Step title="Submit">
    Share it via the [support form](https://help.mention-me.com/hc/en-gb/requests/new).
  </Step>
</Steps>