> ## Documentation Index > Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt > Use this file to discover all available pages before exploring further. # Network Insights > How Network Insights reveals hidden networks of fans in your customer base and helps you drive more value from advocacy. ## What is Network Insights? Network Insights reveals hidden networks of fans growing in your customer base by adding the lens of referral data. It allows you to see and communicate with your customers in a different way, helping you identify, grow, and nurture profitable groups of fans who will help grow your brand sustainably. ## Accessing the Dashboard Navigate to **Advocacy Intelligence -> Network Insights**. Advocacy Intelligence navigation with Network Insights selected The top of the page shows key information about the number of networks and customers in each network. Below this, you can see visualisations of your best ten networks. Network Insights overview ## How Best Networks are Ranked Networks are ranked using multiple characteristics including: Network Revenue, Average Number of Orders per Customer, Average ICR, Network Size, and Longest Referral Chain. The ranking formula uses a weighting and ranking system aimed at identifying the most valuable networks that nurture advocacy. ## Network Characteristics * **Network Revenue**: The sum of revenue from each individual in the network (all time). * **Average Number of Orders per Customer**: Total orders in the network (all time) divided by Network Size. * **Average ICR** (Individual Customer Revenue): Network Revenue divided by Network Size. * **Network Size**: The number of customers in the network. * **Longest Referral Chain**: The longest continuous referral chain within the network. Long chains indicate that referred customers are keen on advocating further. ## Reading Network Visualisations ### Dandelion Referrers Dandelion referrer network diagram A single referrer responsible for an explosion of referrals in a network. These are key individuals to pull out and target from your customer database -- they are influencers in the network and worth treating as VIPs. ### Long Chains Long chain network diagram Each referee refers one person in a chain of sequential referrals. This indicates that referees are happy to refer again. However, if the average order is only one and there are no other shapes in the chain, it could indicate gaming worth investigating. ## Using the Data ### Network Characteristics Download Network Characteristics download button Network Characteristics download showing all networks with starter details Available on Optimise, Advanced, and Ultimate packages. The portal shows the top ten networks. For deeper exploration, the download provides all networks and details, including who started each one. ### Network Customers Download Network Customers download button Network Customers download showing customer-to-network mapping for CRM upload Available on Optimise, Advanced, and Ultimate packages. This download lets you extract who is in which network. Upload into your CRM or CDP to understand what makes top network customers tick and begin targeting them with personalised experiences. ## Data Requirements * 1 year (no gaps) of order data * 90 days of referral data * For subscription-based businesses, a regular feed of subscription orders (e.g. renewals) is additionally required ## FAQ ### What package is required? * Network Insights charts are available on any package. * Access to downloads requires Optimise, Advanced, or Ultimate. ### How do I provide feedback? Contact our [support team](https://help.mention-me.com/hc/en-gb/requests/new).