> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advocacy Dashboards

> An overview of the Advocacy Dashboard, Advocacy Intelligence, and Programme Reporting pages in Mention Me.

Advocacy Dashboards give you a new way to track performance, both for overall advocacy and individual campaigns. They provide a holistic view of advocacy for your business and let you monitor revenue growth over time, with actionable insights for data-driven decisions.

## Where to Find the Dashboards

The main navigation includes three dashboards, each focused on a different part of the platform. You'll find them in the left-hand navigation menu.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998265313821.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=d9629cf5925c6f9ae8d1ddefcbc0e94a" alt="Left-hand navigation menu showing the three dashboard options" width="2442" height="1755" data-path="images/knowledge/reporting/advocacy/19998265313821.png" />

The Advocacy Dashboard replaces the old Executive Dashboard. Performance has been split into new sections: one focused on Advocacy, and one focused on the programmes you run through Mention Me.

The previous Executive Dashboard can now be found as **Programme Reporting** in the left-hand navigation. You can set it as your homepage with the **Dashboard Settings** feature.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998265317917.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=3d1e178c0f3f354e5cfee1cb3dff2eb6" alt="Programme Reporting in the navigation with Dashboard Settings option" width="2928" height="630" data-path="images/knowledge/reporting/advocacy/19998265317917.png" />

The **Overall Performance** tab in Programme Reporting lets you customise which metrics are shown for fast access and reporting.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998249355293.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=7abfea25c63e1536d515750a401f288a" alt="Overall Performance tab with customisable metric display" width="2928" height="958" data-path="images/knowledge/reporting/advocacy/19998249355293.png" />

## Advocacy Dashboard

The Advocacy Dashboard gives headline information on the overall value of advocacy and Mention Me. It lets you quickly access deeper insights to share with decision makers.

<Frame caption="The Advocacy Dashboard with sentiment, Earned Growth, ECR, and referral metrics">
  <img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998249357341.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=51eb1fea580aa19e2a7b286d4e0de3de" alt="Advocacy Dashboard" width="1325" height="1750" data-path="images/knowledge/reporting/advocacy/19998249357341.png" />
</Frame>

On this page, you can find:

* **Recent customer sentiment**: A quick view of how customers feel about your brand. [Learn more about Sentiment Analysis](/knowledge/reporting/advocacy/sentiment-analysis).
* **Earned Growth Score**: Top-level advocacy progress and its financial impact. [Learn more about Earned Growth](/knowledge/reporting/advocacy/earned-growth).
* **Average ECR**: Month-to-month trends for the value of your advocates.
* **Referral Metrics**: How many new customers and how much revenue is generated by Mention Me.
* **NPS Split**: How much of your customer base has a positive or negative experience.
* **Integrations Setup**: Confirmation of which parts of your Martech stack are integrated with Mention Me.
* **Contacts & Opt Ins**: First-party contacts and marketing opt-ins being captured.

## Advocacy Intelligence

This dashboard provides deeper detail on advocacy metrics and activities, bringing together Earned Growth, ECR, and Sentiment on one page.

<Frame caption="Advocacy Intelligence with Earned Growth breakdown, ECR segments, and Best Network">
  <img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998265326237.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=e37469d55b02570fbaf39dd90f36a126" alt="Advocacy Intelligence dashboard" width="1336" height="1710" data-path="images/knowledge/reporting/advocacy/19998265326237.png" />
</Frame>

On this page, you can find:

* **Earned Growth Breakdown**: The components that make up your Earned Growth score.
* **ECR Segment Sizes**: The size of each segment to target the most valuable customers.
* **Predicted ECR segments** (Optimise, Advanced, Ultimate only): Spot and act on trends in your customer segments.
* **Best Network**: How networks form and the compounding effect of advocacy.

## Programme Reporting

The Programme Reporting dashboard is for campaign owners seeking deeper detail on referral campaign performance.

<Frame caption="Programme Reporting with revenue breakdowns and key referral metrics">
  <img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998265330461.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=1fce479161d8a2256aa6363e66aa53cb" alt="Programme Reporting dashboard" width="1354" height="1470" data-path="images/knowledge/reporting/advocacy/19998265330461.png" />
</Frame>

On this page, you can find:

* **Revenue Breakdowns**: Where referral campaign revenue comes from -- new customers, repeat purchases, and subsequent orders.
* **Key Referral Metrics**: New Customers, Share Rate, and Conversion to understand where you're succeeding and where to focus.
* **Campaign Comparisons**: Quickly identify which campaigns may be underperforming.

## Downloading Dashboards

You can save a screenshot or PDF of any dashboard to share offline, right from the top of the page.

<img src="https://mintcdn.com/mentionme/C1vG22y8SkxcNvww/images/knowledge/reporting/advocacy/19998265332893.png?fit=max&auto=format&n=C1vG22y8SkxcNvww&q=85&s=82914763a02bf7dfc96e6a6c5e426fd4" alt="Download button at the top of the dashboard for saving screenshots or PDFs" width="2928" height="984" data-path="images/knowledge/reporting/advocacy/19998265332893.png" />

## FAQ

### What package is it?

Access to Advocacy Dashboards is available in all packages, with guidance in the platform on setting up the new advocacy features needed for them to populate.

### How do I provide feedback?

Contact our [support team](https://help.mention-me.com/hc/en-gb/requests/new) to send feedback.
