> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing Gaming

> Understand what gaming is and how to use gaming controls, velocity controls, and eligibility checks to protect your referral programme.

## What Is Gaming?

Gaming refers to attempts by customers to get referral rewards without referring genuine new customers. Common forms include:

* **Self-referrals and fake accounts** — Creating multiple accounts using different emails to refer themselves
* **Collusion** — Groups of individuals referring each other to inflate numbers
* **Incentive misuse** — Signing up multiple times to access welcome offers
* **Broadcasting referral links** — Posting links on public forums or coupon sites

About 15% of referrals may be suspicious — often higher in luxury segments. Most brands accept a small level of gaming that still leads to purchases.

## Three Tools to Manage Gaming

Mention Me provides three complementary tools:

1. **Gaming Controls** — Algorithmic scoring that evaluates referrals via IP address, cookies, email similarity, and more
2. **Velocity Controls** — Limits on how many rewards a referrer can earn or distribute in a set time
3. **Eligibility Controls** — Business-specific criteria that must be met before rewards are issued

## Gaming Controls

Our gaming algorithm evaluates referrals via factors such as IP address, cookies, and email similarity to prevent self-referral. You can:

* Apply controls to referrer and referee flows independently
* Manually review or automatically decline high-scoring referrals
* Use recommended defaults or customise for each offer
* Enhance scoring using additional data (e.g. postcode)
* Blacklist suspicious emails or IPs

### Components of the Gaming Score

Each triggered fraud rule adds to the score. Higher scores mean increased likelihood of dishonest behaviour.

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25855826589981.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=7b3651c001f393c4ba400f9b421352ea" alt="Gaming score components showing fraud rules and their point values" width="1922" height="1776" data-path="images/knowledge/referral/gaming/25855826589981.png" />

Not all rules apply immediately. For example, name-matching can't occur if the referee doesn't enter their name.

### Configuring the Gaming Score

Controls can be applied to either the referrer or referee side, or both:

* **Referee side:** Stops reward until a reviewer approves
* **Referrer side:** Allows introductory reward; referrer is reviewed only if fraud is detected later

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25855856667293.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=29d7352fd25aaa324c96738b4d921b31" alt="Gaming controls configuration for referrer and referee sides" width="2606" height="1288" data-path="images/knowledge/referral/gaming/25855856667293.png" />

### Acting on the Gaming Score

Referrals that exceed thresholds go into an approval queue. These should be reviewed regularly for approval or rejection.

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25855856669469.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=ff693b7d8028aeea095fcba94066aac4" alt="Gaming approval queue showing flagged referrals" width="3298" height="844" data-path="images/knowledge/referral/gaming/25855856669469.png" />

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25855826597149.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=bcb767233b708ec1238afd855f680f3f" alt="Gaming score threshold configuration" width="2552" height="920" data-path="images/knowledge/referral/gaming/25855826597149.png" />

### How to Switch on or Amend Gaming Controls

Gaming Controls are enabled by default. To update them:

<Note>
  These controls apply at the Offer level. If you update one offer, replicate changes across other active offers.
</Note>

<Steps>
  <Step title="Create a draft experiment">
    Click **Campaigns**, select the relevant campaign, then click **Drafts, Upcoming & History**. Click **experiment actions** (three dots) and **Duplicate (to draft)**.

    <img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/31436049546525.gif?s=64fab94c6f1b4db3af03d91c2b8f6d17" alt="Navigating to offer settings via experiment actions menu" width="2940" height="1584" data-path="images/knowledge/referral/gaming/31436049546525.gif" />
  </Step>

  <Step title="Open approval rules">
    Click **offer actions** (three dots) → **View offer settings** → **ApprovalRules**.
  </Step>

  <Step title="Add gaming rules">
    Click **Add rule**, and repeat to add both:

    * **Gaming score (at Referrer fulfillment)**
    * **Gaming score (at Referee fulfillment)**

    The standard gaming threshold is a score of **55 for existing customers** and **49 for new customers**. Adjust these scores as needed to make your programme stricter or more lenient. Click **Save**.

    <img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/31436049548573.gif?s=b1b5284f9dfd7523ed0c527addcec87c" alt="Adding gaming score approval rules to offer settings" width="2940" height="1584" data-path="images/knowledge/referral/gaming/31436049548573.gif" />
  </Step>
</Steps>

## Velocity Controls

Velocity controls prevent disproportionate reward distribution, especially during viral events. They pause referral rewards once limits are reached, requiring manual approval.

They can apply to:

* **Referrers:** Cap how many vouchers they send per timeframe
* **Referees:** Cap how many referrals can come from a referrer

Standard velocity control examples:

* 5 referrer rewards in 24 hours
* 25 referrer rewards in a month
* 10 introductory offers claimed from the same referrer in 24 hours

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25855826598685.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=38ea422efd6f3ac63c1e36864f507fe4" alt="Velocity controls configuration showing reward limits" width="2608" height="964" data-path="images/knowledge/referral/gaming/25855826598685.png" />

To set up velocity controls, follow the same steps as [Gaming Controls setup above](#how-to-switch-on-or-amend-gaming-controls) and add velocity rules in the ApprovalRules section.

### Acting on Velocity Thresholds

When scores exceed limits, referrals go to a queue. Review them manually for approval or decline.

<img src="https://mintcdn.com/mentionme/W7NAR2QiW081Qihu/images/knowledge/referral/gaming/25862166357917.png?fit=max&auto=format&n=W7NAR2QiW081Qihu&q=85&s=329d3eb2c5cb2dd71ecbcaf6966a1a06" alt="Velocity threshold approval queue" width="2524" height="1258" data-path="images/knowledge/referral/gaming/25862166357917.png" />

## Eligibility Controls

Ensures referrals meet business-specific criteria before rewards are issued. Examples:

* **Utilities:** Reward delayed until supply begins
* **Travel:** Reward given after trip completion

Connected data feeds or timed delays can be used to revoke rewards if eligibility isn't confirmed.

## How Mention Me Detects Gaming

Mention Me uses several methods to identify and address gaming:

* **Intelligent detection** — Machine learning and behavioural analytics identify unusual activity patterns such as repeated referrals from the same device, email domain, or IP address
* **Gaming score system** — Evaluates referral behaviour based on risk indicators including referral frequency, IP duplication, and account creation patterns
* **IP and device tracking** — Monitors IP addresses and device fingerprints to detect unusual patterns
* **Dynamic rewarding rules** — Set specific eligibility criteria such as purchase validation periods or referral thresholds
* **Controlled reward distribution** — Implement a waiting period before rewards are issued

Speak to your Client Success Manager if you have further questions about gaming and how to optimise your programme.
