> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Mention Me Works

> Understand how Mention Me turns your customers into brand advocates through referral, and how the platform helps you manage and optimise your programme.

Mention Me turns customers into brand advocates to fuel business growth. Customers are incentivised to recommend your brand to friends and family, receiving rewards when they introduce new customers who make their first purchase.

## The referral cycle

<CardGroup cols={1}>
  <Card title="Incentivise" icon="bullhorn">
    Motivate customers to share your brand with friends. Fully customisable journey with 17 languages, 10+ sharing methods, and 12 reward types.
  </Card>

  <Card title="Reward" icon="gift">
    Welcome new customers and engage existing ones with compelling rewards. Incentivise referees to introduce *their* friends and continue the growth cycle.
  </Card>

  <Card title="Optimise" icon="chart-line">
    Experiment with every element — messaging, incentives, design — to discover what drives the best results, then convert insights into action.
  </Card>
</CardGroup>

## What the platform gives you

From your Mention Me dashboard you can:

* View performance insights on the Executive Dashboard
* Access detailed reporting and build custom reports
* Track key metrics across the referral funnel
* Benchmark performance against industry peers
* Set up, test, and edit referral campaigns
* Manage customer statuses and approvals

## Going live

For a full guide to launching your referral programme — including technical integration, design and copy, voucher codes, and testing — see the dedicated [Going Live](/knowledge/getting-started/going-live) page.