> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Glossary
> A comprehensive A–Z reference of key terms and concepts used across the Mention Me referral platform.
This glossary covers the key terms you'll encounter when working with Mention Me.
## A
**AB Test** — A method of comparing two versions of a page, offer, or message to optimise based on performance metrics like clicks, shares, or conversions.
**Active Customer List** — A list of email addresses for currently active customers, typically provided in CSV format for launch preparation or targeting within referral campaigns.
**Advocacy** — When satisfied customers promote or refer a brand to others, often via structured referral programmes.
**AM (Account Manager)** — Client liaison responsible for referral strategy support, performance reviews, and troubleshooting.
**AOV (Average Order Value)** — The average value of customer purchases; a higher AOV often reflects programme efficiency and targeting.
**ARR (Annual Recurring Revenue)** — Total projected annual income from subscriptions or recurring sources, important in subscription models.
## B
**Bloomreach** — A digital experience platform (DXP) used for enhancing personalised content, potentially integrated with referral campaigns.
## C
**Campaign** — A targeted referral initiative based on client-specified rules (e.g. language, loyalty tier). Customers see associated offers only if they meet campaign targeting criteria. Most clients run one live campaign, but multiple can be created.
**COS (Customer Origin Survey)** — A data collection tool asking how the customer discovered the brand, to improve source attribution, including referrals.
**Corner-Peel** — A sliding promotional element (e.g. at the screen corner), used to highlight referral promotions post-purchase or on landing pages.
**CSM (Customer Success Manager)** — Provides strategic guidance and support to ensure successful client engagement and referral programme value.
**Customers Enrolled** — Customers who qualify to share a referral offer, tracked per specific offer. A customer enrolled into multiple offers will be counted multiple times.
## D
**Data Layer** — A JavaScript object that passes structured data from your website to systems like Google Tag Manager or referral platforms.
**Design** — The visual presentation of referral elements, including layouts, colours, fonts, rewards, call-to-action style, etc.
## E
**Earned Growth** — Revenue growth driven by organic referrals or customer advocacy rather than paid marketing.
**EBR (Executive Business Review)** — A strategic meeting to review progress and outcomes of initiatives like referral campaigns.
**ECR (Extended Customer Revenue)** — A metric that tracks the revenue generated over 12 months by customers acquired through referrals. Unlike first-order revenue, ECR highlights the long-term value of referred customers and helps measure the extended impact of referral programmes on customer lifetime value.
**Emarsys** — A customer engagement platform used to personalise and automate referral-related communications via email or mobile.
**ESP (Email Service Provider)** — A platform for sending marketing and transactional emails.
**Experiment** — The active setup within a campaign; one experiment is live at a time and may test offer variants to improve performance.
## G
**Gaming** — Abuse or fraudulent manipulation of referral schemes (e.g. self-referrals or mass sharing to fake accounts); identified and limited by controls.
**Gaming Approval** — Manual or automated decision-making process for evaluating flagged referrals for reward eligibility.
**Gaming Controls** — Rules designed to detect and score suspicious referral activity, moving questionable records to the Gaming Queue.
**Gaming Queue** — Queue displaying referrals or referrers/referred customers that require manual review due to suspicious activity or high-risk score.
## H
**Hashed Data/Emails** — Encrypted or anonymised personal data used for privacy-compliant customer matching or fraud detection.
**Homepage Promotion** — Referral display on a homepage, such as a banner, pop-up, or strip promoting referral participation.
## I
**Incented Customers** — Referees who have claimed their reward (voucher or discount) upon submitting their email via referral.
**Incentive** — The reward (voucher, discount, credit) offered to encourage participation in the referral programme by referrers and/or referees.
## K
**Klaviyo** — A customer communication platform often integrated for sending automated referral invitations and nurture flows.
## L
**Landing Page** — A dedicated page on a client's website that promotes the referral programme, encouraging users to join and share offers.
**Layout** — The visual structure of landing pages, referral widgets, modals, or email templates.
**Links (for Sharing Methods)** — Referral links include:
1. Open Direct (send an email to referee)
2. Open Link (copy/paste anywhere)
3. Forwarded Email Link (sent to referrer who forwards it manually)
**Locales** — Language and region-specific settings used to tailor referral campaigns globally.
**Love2Shop** — A UK-based multi-retailer gift card platform commonly used for delivering digital referral rewards.
## M
**MA (Marketing Automation)** — Platforms that schedule and trigger personalised messages, such as referral reminders or reward emails.
**Meta** — Refers to Facebook/Instagram platforms used for advertising or organic referral sharing.
## N
**Name Share** — A sharing method where the referrer tells their friend to use their name at checkout to claim the referral offer.
**Native Share** — Using built-in device sharing capabilities (e.g. WhatsApp, SMS, iMessage) to promote the referral offer.
**Network Insights** — Performance dashboards showing key referral metrics by user segment, geography, share type, and conversion behaviour.
**New Customers** — A referee who makes a first purchase is counted even if they didn't redeem the referral voucher.
**NPS (Net Promoter Score)** — A survey score indicating how likely a customer is to refer a brand — commonly used to segment referrer prospects.
## O
**Offer** — The referral proposition shown to customers, detailing the benefit to referrer/referee (e.g. "Give £10, Get £10").
**Offer Page** — A Mention Me post-purchase overlay that presents the offer and captures customer enrolment or sharing behaviour.
**Ometria** — A customer intelligence and marketing platform used to target referral messages based on behaviour and lifecycle stage.
**OPM (Onboarding Project Manager)** — A role supporting client teams in setting up and launching referral programmes successfully.
**OPS (Operations)** — Internal teams managing the admin side of the referral programme.
## P
**Personalised Share Image** — A dynamic image customised with referrer branding (name, logo) used when sharing on social/email.
**Placeholder** — A dynamic field used within referral copy that is automatically populated with relevant content during the customer journey. Examples include placeholders for names, reward values, or brand names.
**Promotion** — A special campaign or limited-time push to increase referral activity (e.g. double rewards in December).
**Purchase Rate** — Ratio of new customers acquired to actual shares made in a referral campaign.
## Q
**QBR (Quarterly Business Review)** — Regular business review session where progress and effectiveness of referral initiatives are analysed.
## R
**Referee** — The person being invited to discover and shop from a brand via a referral for the first time.
**Referrer** — An existing customer who shares their referral link or offer with others.
**Referral** — The act of sharing/recommending a brand via a programme with incentives and tracking.
**Referee Reward** — The offer presented to a referee for their first engagement or purchase (e.g. 10% off, free item).
**Referrer Reward** — The incentive earned by a referrer when a referee successfully converts.
**Referrer Share Page** — The page showing enrolled referrers' options to share the offer (social buttons, direct link, email invite).
**Reward Approval** — The process for confirming that a reward should be issued based on eligibility.
**Rewards** — Monetary or non-monetary incentives given for completing referral actions.
**Revenue** — Earnings from first-time orders made by referees that count toward referral-attributed revenue.
**ROI (Return on Investment)** — Value gained from referral initiatives compared to costs of rewards, platform, and resourcing.
**Runa (formerly WeGift)** — Digital reward platforms used to fulfil referral incentives, such as sending branded gift cards.
## S
**Salesforce** — A widely used CRM system where referral data (e.g. referrer source or new customer status) can be integrated.
**Segment** — A defined audience subset used in targeting referral campaigns based on behaviour, demographics, or purchase history.
**Self-Referral** — A customer attempting to refer themselves (e.g. using a personal email to refer a work email) to claim a reward.
**Sentiment Analysis** — AI-driven interpretation of customer feedback tone as positive, neutral, or negative — useful in referral reviews.
**SFTP (Secure File Transfer Protocol)** — A secure way to send/receive customer data files used to verify enrolments or push rewards.
**Share Page** — The webpage enabling customers to share the referral offer with their friends or networks.
**Sharers** — Distinct referrers who have actively shared their referral offer (duplication avoided across multiple shares).
**Shares** — The number of times referral offers have been shared, across all platforms.
**Share Rate** — Ratio of eligible customers (enrolled) who go on to actively share their offer.
**Share Responses** — Clicks/interactions generated from shared referral links.
## T
**Tag** — A JavaScript snippet installed on a website that tracks actions (e.g. post-purchase behaviour, offer views) for referral processing.
**Text Editor** — The module for editing referral content like headlines, descriptions, and calls-to-action within emails or landing pages.
**Triggering Rules** — Conditions that determine when and for whom referral elements appear (e.g. after checkout, loyalty tier).
## U
**Unique Impression** — A distinct session/user viewing the referral offer — only counted once within a session.
**UTM Parameter** — Tracking code appended to URLs to identify traffic source, medium, and campaign for analytics. Vital for measuring referral link performance.
## V
**Validity Period** — The timeframe during which a referral offer or reward can be used before it expires.
**Variation** — A version of an offer, test setup, or layout used in A/B testing or experiments.
**Velocity Controls** — Limits applied to control how many rewards a referrer or referee can earn in a specific period, helping prevent abuse.
**Vouchers** — Digital or printed promo codes or gift cards used as referral rewards.