> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Set Up the Share Again Reminder Journey in SFMC

> Create an SFMC journey to encourage referrers to keep sharing with friends and earn additional rewards.

## About This Journey

With this journey, you can encourage your top brand advocates to keep sharing with friends to receive additional rewards.

By implementing this journey, you can:

* Increase active customer revenue
* Increase premium customer revenue
* Increase retention

The journey utilises data sent from Mention Me to SFMC through the integration and the Journey Builder functionality of SFMC.

## Prerequisites

1. An active Mention Me referral program that rewards existing customers
2. A Mention Me / SFMC enabled integration
3. Knowledge of [SFMC AMPscript Variables](https://developer.salesforce.com/docs/marketing/marketing-cloud-ampscript/overview)

## Supported Channels

* Email

## Basic Workflow

1. An advocate of your brand successfully refers a friend.
2. A reminder email (subject to consent) is sent to them to share again with their unique share link.

<Frame caption="Share again reminder journey flow">
  <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211419677.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=df191590758b831135c00f17f483994d" alt="Share again reminder journey flow in SFMC" width="1034" height="384" data-path="images/knowledge/esp-crm/sfmc/23956211419677.png" />
</Frame>

## Steps to Create the Journey

### Step 1: Create the Journey Flow

<Steps>
  <Step title="Add the API Event trigger">
    Add an **API Event** as the Trigger type with **Received Referrer reward from Mention Me** as the trigger event.

    <Frame caption="The API Event trigger configured with Received Referrer reward.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956226842141.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=463f2175c7f4548ffebed501e34ea6e6" alt="API Event trigger with Received Referrer reward" width="887" height="525" data-path="images/knowledge/esp-crm/sfmc/23956226842141.png" />
    </Frame>
  </Step>

  <Step title="Set the default email address">
    In Journey Settings, set the Default Email address to be from **Entry Source**.

    <Frame caption="Journey Settings showing the default email address set from Entry Source.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211421213.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=eee55e0328baf3d8706769722539ce62" alt="Journey Settings default email from Entry Source" width="433" height="348" data-path="images/knowledge/esp-crm/sfmc/23956211421213.png" />
    </Frame>

    The Entry Source field itself is configured as shown below:

    <Frame caption="The email address Entry Source setting.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211423645.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=ca1511699ee2cfd6fab21387a241505a" alt="Email address entry source setting" width="614" height="202" data-path="images/knowledge/esp-crm/sfmc/23956211423645.png" />
    </Frame>
  </Step>

  <Step title="Add wait periods before each email">
    Add a wait period before the email. Suggested wait periods:

    * 1st email - 4 days after the event trigger
    * 2nd email - 14 days after the 1st email is sent
  </Step>
</Steps>

### Step 2: Add Content to Each Email

<Steps>
  <Step title="Match your brand">
    Update the images and styling to suit your brand.
  </Step>

  <Step title="Set the personalisation data extension">
    Under **Add content**, set the data extension to **Received Referrer reward from Mention Me** to allow for message personalisation.

    <Frame caption="The Add content panel with the referrer reward data extension selected.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211425437.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=7f6005fd7baa44d1c7a7acfc714112a4" alt="Add content with referrer reward data extension" width="565" height="499" data-path="images/knowledge/esp-crm/sfmc/23956211425437.png" />
    </Frame>
  </Step>
</Steps>

#### Example Reminders

| Example Reminder 1                                                                                                               | Example Reminder 2                                                                                                                               |
| -------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Subject:** Keep on sharing, you have referred `%%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%%` friends | **Subject:** Don't forget to keep on sharing, you have referred `%%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%%` friends |

<Frame caption="Share again example reminder email 1.">
  <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956226849821.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=63337e8f8d2248751b02d36c17a1406d" alt="Share again example reminder email 1" width="1144" height="706" data-path="images/knowledge/esp-crm/sfmc/23956226849821.png" />
</Frame>

The second reminder follows the same format with updated copy:

<Frame caption="Share again example reminder email 2.">
  <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956226850589.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=50750464d33b4ba6052358e2f4398f77" alt="Share again example reminder email 2" width="1151" height="638" data-path="images/knowledge/esp-crm/sfmc/23956226850589.png" />
</Frame>

#### SFMC Variables

| SFMC variable                                                                      | Description                                                          | Example                                                                                                        |
| ---------------------------------------------------------------------------------- | -------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| `%%Firstname%%`                                                                    | The first name of the referrer                                       | Ryder                                                                                                          |
| `%%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%%`           | The total number of successful referrals                             | 5                                                                                                              |
| `%%=Lookup('Mention Me Custom Fields','Referrer Share link','Email',emailaddr)=%%` | The unique referral share link                                       | [https://demo.mention-me.com/m/olb/se8fp-adrian-parris](https://demo.mention-me.com/m/olb/se8fp-adrian-parris) |
| `%%Offer Subject Copy%%`                                                           | Customer-friendly offer description shown on the referrer offer page | Treat a friend to 10% off and get £10 off for yourself                                                         |

### Step 3: Test the Preview

<Steps>
  <Step title="Open the preview and test tab">
    Test each email in the Preview and Test tab in the **Edit Email** section.

    <Frame caption="The Preview and Test tab in the SFMC email editor.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956226851485.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=ba355c27e915f57288f85071c2ae2e17" alt="Preview and Test tab in SFMC email editor" width="556" height="227" data-path="images/knowledge/esp-crm/sfmc/23956226851485.png" />
    </Frame>
  </Step>

  <Step title="Select a test entry">
    Select the **Received Referrer reward from Mention Me** Data Extension and a customer who meets the criteria.

    <Frame caption="Selecting a test entry from the referrer reward data extension.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956226853533.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=210be785e216c0fb02574d1a6a647589" alt="Selecting test entry from referrer reward data extension" width="2012" height="602" data-path="images/knowledge/esp-crm/sfmc/23956226853533.png" />
    </Frame>
  </Step>

  <Step title="Check the populated fields">
    The email will be populated with the relevant event information.

    Example Reminder 1:

    <Frame caption="Share again reminder 1 preview with populated fields.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211429661.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=6c4f5256761e665511bef49ba6edc2d8" alt="Share again reminder 1 preview with populated fields" width="1152" height="732" data-path="images/knowledge/esp-crm/sfmc/23956211429661.png" />
    </Frame>

    Example Reminder 2:

    <Frame caption="Share again reminder 2 preview with populated fields.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211430557.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=2eeb36b36702eb8e87f2282552bb0cbc" alt="Share again reminder 2 preview with populated fields" width="1151" height="638" data-path="images/knowledge/esp-crm/sfmc/23956211430557.png" />
    </Frame>
  </Step>
</Steps>

### Step 4: Activate the Journey

<Steps>
  <Step title="Confirm everything is ready">
    Once you are happy with the content and have tested the emails, activate the journey.
  </Step>

  <Step title="Activate the journey">
    Click the **Activate** button.

    <Frame caption="The Activate share again journey button in SFMC.">
      <img src="https://mintcdn.com/mentionme/VdCgy-TyOfKIO-83/images/knowledge/esp-crm/sfmc/23956211433245.png?fit=max&auto=format&n=VdCgy-TyOfKIO-83&q=85&s=283b18141507282d7aed3018916afda9" alt="Activate share again journey button in SFMC" width="897" height="202" data-path="images/knowledge/esp-crm/sfmc/23956211433245.png" />
    </Frame>
  </Step>
</Steps>