> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Coupon Reminder Canvases in Braze

> Create Braze canvases to remind referrers and referees to use their Mention Me coupon codes.

## About these canvases

These Braze canvases remind customers to use their Mention Me coupon codes. The referee canvas targets prospective customers, while the referrer canvas targets existing customers who earned a reward for referring a friend.

The canvases use data sent from Mention Me to Braze through the integration and Braze's [Canvas](https://www.braze.com/docs/user_guide/engagement_tools/canvas/get_started/the_basics) functionality.

## Prerequisites

1. An active Mention Me referral program
2. Mention Me and Braze integration enabled
3. Familiarity with [Liquid Templating](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid)

## Supported channels

* Email

## Referee canvas

Remind prospective customers (referees) to use their coupon codes received from being introduced to your brand.

Goals:

* **Drive first purchase**
* **Increase average order value**

### Basic workflow

1. Customer receives a coupon via Mention Me after referral.
2. If no purchase is made, a reminder email is sent (with consent).
3. Further reminders encourage usage of the coupon.

<Frame caption="Referee coupon reminder canvas flow">
  <img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980791837.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=55b6193a29b20740ca428c35c6c6b4ed" alt="Referee coupon reminder canvas flow overview" width="2132" height="1248" data-path="images/knowledge/esp-crm/braze/27548980791837.png" />
</Frame>

### Step 1: Create the canvas flow

1. Set Entry Schedule: **Action-Based Trigger** using `received_referee_reward` custom event.

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980793501.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=593fb51238b14f39954ca23ca580c80c" alt="Braze canvas entry schedule with received_referee_reward trigger" width="1872" height="1044" data-path="images/knowledge/esp-crm/braze/27548980793501.png" />

2. Target Audience Filters:
   * Email Available = true

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980795421.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=ad43cf0e663cfd107531ce7731fc642d" alt="Braze target audience filter with email available set to true" width="1892" height="686" data-path="images/knowledge/esp-crm/braze/27548980795421.png" />

* Exit Criteria: **Make Any Purchase**

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988716701.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=4f7cb6b021c3493e108956c2eea28781" alt="Braze exit criteria set to Make Any Purchase" width="1892" height="742" data-path="images/knowledge/esp-crm/braze/27548988716701.png" />

3. Send Settings: Subscription = **opted-in users only**

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988717085.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=7f25b1a468aa00bb4c9dad557a12bc12" alt="Braze send settings with opted-in users only selected" width="1892" height="686" data-path="images/knowledge/esp-crm/braze/27548988717085.png" />

4. Canvas Editor Content:
   * 3 emails with 3 wait periods
     * 1st email: 2 days after trigger
     * 2nd email: 6 days after 1st
     * 3rd email: 4 days after 2nd

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988718109.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=f23b4532ac614f8ec83b4a2d1301bba3" alt="Braze canvas editor with 3 emails and wait periods for referee reminders" width="2598" height="404" data-path="images/knowledge/esp-crm/braze/27548988718109.png" />

Need help with reward validity? Reach out via your Mention Me CSM or [support](https://help.mention-me.com/hc/en-gb/requests/new).

### Step 2: Add email content

1. Brand your email design and images
2. Include product recommendations
3. Add suggested Liquid variables (see table below)
4. Set CTA link using: `{{canvas_entry_properties.${call_to_action_url}}}`

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980807069.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=f02839ccd92e16f30a8b74c35d46f531" alt="Braze email editor with CTA link using canvas entry properties" width="852" height="438" data-path="images/knowledge/esp-crm/braze/27548980807069.png" />

#### Email template examples

| Reminder 1                                                                        | Reminder 2                                                                               | Reminder 3                                      |
| --------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------- | ----------------------------------------------- |
| **Subject:** Claim your `{{canvas_entry_properties.${referee_reward}}}` discount! | **Subject:** Don't forget your `{{canvas_entry_properties.${referee_reward}}}` discount! | **Subject:** Hurry, your discount expires soon! |

#### Visual reminder examples

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980808477.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=615ec521a2c6b09a0dc1cf5a79807eec" alt="Referee coupon reminder email template example 1" width="1516" height="852" data-path="images/knowledge/esp-crm/braze/27548980808477.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980808989.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=a523e69c595cf5c45e9758a5f824a502" alt="Referee coupon reminder email template example 2" width="1438" height="808" data-path="images/knowledge/esp-crm/braze/27548980808989.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988723485.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=f125d8aacab1d5561c43dd5812bfa405" alt="Referee coupon reminder email template example 3" width="1282" height="722" data-path="images/knowledge/esp-crm/braze/27548988723485.png" />

#### Canvas variables

| Liquid Variable                                                        | Description                            | Example                                         |
| ---------------------------------------------------------------------- | -------------------------------------- | ----------------------------------------------- |
| `{{canvas_entry_properties.${referrer_first_name}}}`                   | First name of the referrer             | Ryder                                           |
| `{{canvas_entry_properties.${referrer_last_name}}}`                    | Last name of the referrer              | Collins                                         |
| `{{canvas_entry_properties.${referee_reward}}}`                        | Value of reward offered to the referee | £15 or 30%                                      |
| `{{canvas_entry_properties.${coupon_code}}}`                           | Coupon code for the referee            | 10USDOFF-RXAAURVZ                               |
| `{{canvas_entry_properties.${coupon_expiry} \| date: '%A, %d %B %Y'}}` | Expiry date of the coupon              | Wednesday, 19 July 2023                         |
| `{{canvas_entry_properties.${call_to_action_url}}}`                    | Destination URL for the referee        | [www.mention-me.com](http://www.mention-me.com) |

### Step 3: Test the emails

Braze does not support previewing custom event properties directly. You must launch the Canvas to yourself and trigger a referral event. Learn more about testing [here](https://learning.braze.com/how-to-test-custom-event-properties/1781995#).

**Compiled reminder examples:**

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988725277.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=395041ca295e5df7ca5518d27599fc74" alt="Compiled referee reminder email 1 with populated variables" width="1228" height="654" data-path="images/knowledge/esp-crm/braze/27548988725277.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548988726301.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=8160286e1f80c647e924ac80942dd397" alt="Compiled referee reminder email 2 with populated variables" width="1228" height="654" data-path="images/knowledge/esp-crm/braze/27548988726301.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27548980816413.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=736c040c7528c52e4e1348739db6373c" alt="Compiled referee reminder email 3 with populated variables" width="1228" height="592" data-path="images/knowledge/esp-crm/braze/27548980816413.png" />

### Step 4: Launch the canvas

Once you're happy with the content and tests are successful, launch the canvas to production.

Remove any test segments and adjust wait periods before launching.

## Referrer canvas

Remind existing customers (referrers) to use their coupon codes received from referring a friend.

Goals:

* **Increase active customer revenue**
* **Increase premium customer revenue**
* **Increase retention**

### Basic workflow

1. Referrer receives a coupon upon successful referral (email sent by Mention Me).
2. Reminder email is sent if no purchase is made (based on consent).
3. Additional reminders follow, encouraging coupon usage.

<Frame caption="Referrer coupon reminder canvas flow">
  <img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549980192925.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=907400af25bb611da7ccab92d28c680f" alt="Referrer coupon reminder canvas flow overview" width="2878" height="1618" data-path="images/knowledge/esp-crm/braze/27549980192925.png" />
</Frame>

### Step 1: Create the canvas flow

1. In **Entry Schedule**, choose the Action-Based Trigger: `received_referrer_reward`

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549191411229.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=7a818b2dbdea866139ef4dc4257d63a6" alt="Braze canvas entry schedule with received_referrer_reward trigger" width="2114" height="1246" data-path="images/knowledge/esp-crm/braze/27549191411229.png" />

2. In **Target Audience**, set:
   * Email available is true

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549183572637.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=900ce936a8ff2dec18352da95e85b8ba" alt="Braze target audience with email available filter" width="1892" height="686" data-path="images/knowledge/esp-crm/braze/27549183572637.png" />

* Exit criteria: **Make Any Purchase**

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549191413789.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=6619ccca79b8a4e65495c9874d4652c5" alt="Braze exit criteria set to Make Any Purchase for referrer canvas" width="1892" height="742" data-path="images/knowledge/esp-crm/braze/27549191413789.png" />

3. In **Send Settings**, select "opted-in users only"

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549191414173.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=060c721d38fb55a6a97606bf264d730a" alt="Braze send settings with opted-in users only for referrer canvas" width="1892" height="686" data-path="images/knowledge/esp-crm/braze/27549191414173.png" />

4. In the canvas editor, add:
   * 3 x Emails with 3 x Wait periods:
     * 1st email: 7 days after trigger
     * 2nd email: 14 days after 1st email
     * 3rd email: 14 days after 2nd email

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549971920413.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=3fa44e8b53011eccbdc247051d52eb28" alt="Braze canvas editor with 3 emails and wait periods for referrer reminders" width="2614" height="420" data-path="images/knowledge/esp-crm/braze/27549971920413.png" />

Not sure about your reward validity period? Contact your Mention Me CSM or [Mention Me support](https://help.mention-me.com/hc/en-gb/requests/new).

### Step 2: Add content to each email

1. Update images and style to match your brand
2. Include product recommendations
3. Use default Mention Me variables in subject and body
4. Add `{{canvas_entry_properties.${call_to_action_url}}}` to CTA button

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549183576861.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=7f728b922352a218211b7755cbb7158e" alt="Braze email editor with CTA link for referrer canvas" width="852" height="438" data-path="images/knowledge/esp-crm/braze/27549183576861.png" />

#### Example reminder templates

| Reminder 1                                                                         | Reminder 2                                                                                | Reminder 3                                      |
| ---------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | ----------------------------------------------- |
| **Subject:** Claim your `{{canvas_entry_properties.${referrer_reward}}}` discount! | **Subject:** Don't Forget Your `{{canvas_entry_properties.${referrer_reward}}}` Discount! | **Subject:** Hurry, Your Discount Expires Soon! |

#### Visual examples

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27549980196765.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=a8a7ac8a70769e881c05f81630c8a374" alt="Referrer coupon reminder email template example 1" width="1472" height="828" data-path="images/knowledge/esp-crm/braze/27549980196765.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27550084308509.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=08b7923900e1aa59f475ddb4feefaae7" alt="Referrer coupon reminder email template example 2" width="1372" height="770" data-path="images/knowledge/esp-crm/braze/27550084308509.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27550084310173.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=d82cc66969a763ca1fca510ce99cb017" alt="Referrer coupon reminder email template example 3" width="1554" height="874" data-path="images/knowledge/esp-crm/braze/27550084310173.png" />

#### Available Liquid variables

| Variable                                                               | Description                    | Example                                         |
| ---------------------------------------------------------------------- | ------------------------------ | ----------------------------------------------- |
| `{{canvas_entry_properties.${referrer_reward}}}`                       | Reward value for referrer      | £15 or 30%                                      |
| `{{canvas_entry_properties.${coupon_code}}}`                           | Coupon code issued to referrer | 10USDOFF-RXAAURVZ                               |
| `{{canvas_entry_properties.${coupon_expiry} \| date: '%A, %d %B %Y'}}` | Valid until date of coupon     | Wednesday, 19 July 2023                         |
| `{{canvas_entry_properties.${call_to_action_url}}}`                    | Link to use coupon             | [www.mention-me.com](http://www.mention-me.com) |

### Step 3: Test the emails

Braze does not support previewing custom event properties. You must launch the canvas (to yourself only) and trigger a test event. [Learn how to test](https://learning.braze.com/how-to-test-custom-event-properties/1781995#).

Compiled examples:

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27550543612189.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=8528f64b3b8ec970c82b9a1afa0866c6" alt="Compiled referrer reminder email 1 with populated variables" width="1204" height="676" data-path="images/knowledge/esp-crm/braze/27550543612189.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27550553022493.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=08b37c78c8bb9a6bd09f2f873997e4e0" alt="Compiled referrer reminder email 2 with populated variables" width="1204" height="678" data-path="images/knowledge/esp-crm/braze/27550553022493.png" />

<img src="https://mintcdn.com/mentionme/YY0faS_cOHOI7wKY/images/knowledge/esp-crm/braze/27550543613597.png?fit=max&auto=format&n=YY0faS_cOHOI7wKY&q=85&s=7c76d5fd2de9b5ab00ecaa5b5c5b7d09" alt="Compiled referrer reminder email 3 with populated variables" width="1294" height="728" data-path="images/knowledge/esp-crm/braze/27550543613597.png" />

### Step 4: Launch the canvas

Once testing is complete and content is finalised, launch your canvas.

Don't forget to remove test segments and update wait times before going live.
