> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Set Up the Share Again Reminder Scenario in Bloomreach

> Create a Bloomreach scenario to encourage referrers to keep sharing with friends and earn additional rewards.

## About This Scenario

Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards.

This initiative supports:

* Increasing active customer revenue
* Growing premium customer revenue
* Boosting retention

It uses Mention Me data passed through the Bloomreach integration and builds on the <a href="https://documentation.bloomreach.com/engagement/docs/introduction-to-scenarios" target="_blank" rel="noopener noreferrer">Scenarios</a> functionality.

## Prerequisites

1. An active Mention Me referral programme that rewards existing customers
2. Integration between Mention Me and Bloomreach must be enabled
3. ESP provider integrated with Bloomreach
4. Familiarity with <a href="https://documentation.bloomreach.com/engagement/docs/filters#date--time-processing" target="_blank" rel="noopener noreferrer">Bloomreach Jinja</a>

## Supported Channels

* Email

## Basic Workflow

1. A customer refers a friend through Mention Me.
2. A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.

<Frame caption="The share again reminder scenario workflow in Bloomreach.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537742909981.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=9bf620bf08d65059b901a307a84ab240" alt="Share again reminder scenario workflow in Bloomreach" width="2220" height="268" data-path="images/knowledge/esp-crm/bloomreach/19537742909981.png" />
</Frame>

## Steps to Create the Scenario

### Step 1: Create the Scenario Flow

<Steps>
  <Step title="Set the trigger">
    Set the trigger as **On Event** with event name `received_a_referrer_reward`.

    <Frame caption="The On Event trigger set to received_a_referrer_reward.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082176988061.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e61120d13c1343b4edd8b17aa6724da5" alt="On Event trigger with received_a_referrer_reward" width="1420" height="386" data-path="images/knowledge/esp-crm/bloomreach/13082176988061.png" />
    </Frame>
  </Step>

  <Step title="Add segmentation">
    Add segmentation to filter contacts with email addresses and appropriate consent.

    <Frame caption="The segmentation filter for contacts with email and consent.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537742917149.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=2fa23b860b7526bfbcb3043b0c73303c" alt="Segmentation filter for contacts with email and consent" width="2090" height="1126" data-path="images/knowledge/esp-crm/bloomreach/19537742917149.png" />
    </Frame>
  </Step>

  <Step title="Include an A/B test">
    Include an A/B Test (e.g. 90/10 split) to monitor performance impact.

    <Frame caption="The A/B test configuration with a 90/10 split.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537720081437.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d7b13052f2d8c628b69d1b602200ff0f" alt="A/B Test configuration with 90/10 split" width="1374" height="802" data-path="images/knowledge/esp-crm/bloomreach/19537720081437.png" />
    </Frame>
  </Step>

  <Step title="Add wait periods">
    Add wait periods before emails:

    * 1st email: 4 days after trigger
    * 2nd email: 14 days after 1st email

    <Frame caption="The wait period configuration between emails.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082156704413.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=9aadcd1ee56059b61719421bdcfae6bf" alt="Wait period configuration between emails" width="244" height="275" data-path="images/knowledge/esp-crm/bloomreach/13082156704413.png" />
    </Frame>
  </Step>

  <Step title="Add an email action">
    Add an email action immediately after each wait period.

    <Frame caption="The email action node in the scenario.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082180721565.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=437c559551595cb6a53490a652bc3f6d" alt="Email action node in scenario" width="482" height="275" data-path="images/knowledge/esp-crm/bloomreach/13082180721565.png" />
    </Frame>
  </Step>

  <Step title="Repeat for follow-up emails">
    Repeat the segmentation, wait, and email logic for any follow-up emails.
  </Step>
</Steps>

### Step 2: Add Content to Each Email

1. Customise images and styling per your brand
2. Specify the relevant consent category in email **Settings**

<Frame caption="The consent category setting in the email configuration.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082167906589.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d9b0baad2893fe86f219d2adb3528350" alt="Consent category setting in email configuration" width="1154" height="424" data-path="images/knowledge/esp-crm/bloomreach/13082167906589.png" />
</Frame>

Mention Me provides sample content and Jinja variables to help.

#### Reminder Examples

| Reminder 1                                                                                  | Reminder 2                                 |
| ------------------------------------------------------------------------------------------- | ------------------------------------------ |
| **Subject:** Keep on sharing, you've referred `{{ customer.mention_me_referrals }}` friends | **Subject:** Don't forget to keep sharing! |

Fully rendered examples:

**Reminder 1:**

<Frame caption="Share again reminder email 1 preview.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082991783069.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e2a8d055ea476fae424cc90d69f47210" alt="Share again reminder email 1 preview" width="1062" height="876" data-path="images/knowledge/esp-crm/bloomreach/13082991783069.png" />
</Frame>

**Reminder 2:**

<Frame caption="Share again reminder email 2 preview.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082925695389.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d497bf7955b48ea96d11dc9b8c1bacc2" alt="Share again reminder email 2 preview" width="1062" height="856" data-path="images/knowledge/esp-crm/bloomreach/13082925695389.png" />
</Frame>

### Jinja Variables

| Jinja Syntax                                                                      | Description                             | Example                                                                                                        |
| --------------------------------------------------------------------------------- | --------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| `{% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}` | Fallback if first name is not available | Ryder or there                                                                                                 |
| `{{ customer.mention_me_referrer_share_link }}`                                   | Unique referral link                    | [https://demo.mention-me.com/m/olb/se8fp-adrian-parris](https://demo.mention-me.com/m/olb/se8fp-adrian-parris) |
| `{{ customer.mention_me_referrals }}`                                             | Total successful referrals              | 5                                                                                                              |
| `{{ event.offer_subject_copy }}`                                                  | Offer message from referral content     | Treat a friend to 10% off and get £10                                                                          |

### Step 3: Test the Email

<Steps>
  <Step title="Open the Test tab">
    Enter the **Design** section and click the **Test** tab.

    <Frame caption="The Test tab in Bloomreach email design.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13083263889949.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d4ede9898c0bbe38e131358795b73858" alt="Test tab in Bloomreach email design" width="448" height="257" data-path="images/knowledge/esp-crm/bloomreach/13083263889949.png" />
    </Frame>
  </Step>

  <Step title="Select a test contact">
    Select a contact that matches the event criteria.

    <Frame caption="Selecting a test contact for the email preview.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082475426077.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=7d796ad597d8aee9a89c9ff18313a11d" alt="Selecting test contact for email preview" width="546" height="387" data-path="images/knowledge/esp-crm/bloomreach/13082475426077.png" />
    </Frame>
  </Step>
</Steps>

The previewed email will show event data fully rendered:

<Frame caption="Previewed share again email 1 with live data.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13083222221725.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=3afa204b5d7ff815d97fd2448bdb2499" alt="Previewed share again email 1 with live data" width="1062" height="876" data-path="images/knowledge/esp-crm/bloomreach/13083222221725.png" />
</Frame>

The second reminder preview shows the same live data further along the flow:

<Frame caption="Previewed share again email 2 with live data.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082934321053.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=53f9292066711003755d4c709546c920" alt="Previewed share again email 2 with live data" width="1062" height="856" data-path="images/knowledge/esp-crm/bloomreach/13082934321053.png" />
</Frame>

### Step 4: Activate the Scenario

Once all content is tested and finalised, click **Start** to activate the scenario.

<Frame caption="The Start button to activate the scenario.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082106049181.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=c3ea0348cbeb27692a3ec431747a5f88" alt="Start button to activate the scenario" width="1876" height="182" data-path="images/knowledge/esp-crm/bloomreach/13082106049181.png" />
</Frame>
