> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Share Again Reminder Scenario in Bloomreach

> Create a Bloomreach scenario to encourage referrers to keep sharing with friends and earn additional rewards.

## About this scenario

Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards.

This initiative supports:

* Increasing active customer revenue
* Growing premium customer revenue
* Boosting retention

It uses Mention Me data passed through the Bloomreach integration and builds on the [Scenarios](https://documentation.bloomreach.com/engagement/docs/introduction-to-scenarios) functionality.

## Prerequisites

1. An active Mention Me referral program that rewards existing customers
2. Integration between Mention Me and Bloomreach must be enabled
3. ESP provider integrated with Bloomreach
4. Familiarity with [Bloomreach Jinja](https://documentation.bloomreach.com/engagement/docs/filters#date--time-processing)

## Supported channels

* Email

## Basic workflow

1. A customer refers a friend through Mention Me.
2. A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.

<Frame caption="Share again reminder scenario workflow">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537742909981.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=9bf620bf08d65059b901a307a84ab240" alt="Share again reminder scenario workflow in Bloomreach" width="2220" height="268" data-path="images/knowledge/esp-crm/bloomreach/19537742909981.png" />
</Frame>

## Steps to create the scenario

### Step 1: Create the scenario flow

1. Set the trigger as **On Event** with event name `received_a_referrer_reward`

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082176988061.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e61120d13c1343b4edd8b17aa6724da5" alt="On Event trigger with received_a_referrer_reward" width="1420" height="386" data-path="images/knowledge/esp-crm/bloomreach/13082176988061.png" />

2. Add segmentation to filter contacts with email addresses and appropriate consent

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537742917149.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=2fa23b860b7526bfbcb3043b0c73303c" alt="Segmentation filter for contacts with email and consent" width="2090" height="1126" data-path="images/knowledge/esp-crm/bloomreach/19537742917149.png" />

3. Include an A/B Test (e.g. 90/10 split) to monitor performance impact

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/19537720081437.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d7b13052f2d8c628b69d1b602200ff0f" alt="A/B Test configuration with 90/10 split" width="1374" height="802" data-path="images/knowledge/esp-crm/bloomreach/19537720081437.png" />

4. Add wait periods before emails:
   * 1st email: 4 days after trigger
   * 2nd email: 14 days after 1st email

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082156704413.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=9aadcd1ee56059b61719421bdcfae6bf" alt="Wait period configuration between emails" width="244" height="275" data-path="images/knowledge/esp-crm/bloomreach/13082156704413.png" />

* Add an email action immediately after each wait period

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082180721565.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=437c559551595cb6a53490a652bc3f6d" alt="Email action node in scenario" width="482" height="275" data-path="images/knowledge/esp-crm/bloomreach/13082180721565.png" />

* Repeat segmentation, wait, and email logic for any follow-up emails

### Step 2: Add content to each email

1. Customise images and styling per your brand
2. Specify the relevant consent category in email **Settings**

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082167906589.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d9b0baad2893fe86f219d2adb3528350" alt="Consent category setting in email configuration" width="1154" height="424" data-path="images/knowledge/esp-crm/bloomreach/13082167906589.png" />

Mention Me provides sample content and Jinja variables to help.

#### Reminder examples

| Reminder 1                                                                                  | Reminder 2                                 |
| ------------------------------------------------------------------------------------------- | ------------------------------------------ |
| **Subject:** Keep on sharing, you've referred `{{ customer.mention_me_referrals }}` friends | **Subject:** Don't forget to keep sharing! |

Fully rendered examples:

**Reminder 1:**

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082991783069.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e2a8d055ea476fae424cc90d69f47210" alt="Share again reminder email 1 preview" width="1062" height="876" data-path="images/knowledge/esp-crm/bloomreach/13082991783069.png" />

**Reminder 2:**

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082925695389.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d497bf7955b48ea96d11dc9b8c1bacc2" alt="Share again reminder email 2 preview" width="1062" height="856" data-path="images/knowledge/esp-crm/bloomreach/13082925695389.png" />

### Jinja variables

| Jinja Syntax                                                                      | Description                             | Example                                                                                                        |
| --------------------------------------------------------------------------------- | --------------------------------------- | -------------------------------------------------------------------------------------------------------------- |
| `{% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}` | Fallback if first name is not available | Ryder or there                                                                                                 |
| `{{ customer.mention_me_referrer_share_link }}`                                   | Unique referral link                    | [https://demo.mention-me.com/m/olb/se8fp-adrian-parris](https://demo.mention-me.com/m/olb/se8fp-adrian-parris) |
| `{{ customer.mention_me_referrals }}`                                             | Total successful referrals              | 5                                                                                                              |
| `{{ event.offer_subject_copy }}`                                                  | Offer message from referral content     | Treat a friend to 10% off and get £10                                                                          |

### Step 3: Test the email

1. Enter the **Design** section and click the **Test** tab
2. Select a contact that matches the event criteria

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13083263889949.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=d4ede9898c0bbe38e131358795b73858" alt="Test tab in Bloomreach email design" width="448" height="257" data-path="images/knowledge/esp-crm/bloomreach/13083263889949.png" />

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082475426077.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=7d796ad597d8aee9a89c9ff18313a11d" alt="Selecting test contact for email preview" width="546" height="387" data-path="images/knowledge/esp-crm/bloomreach/13082475426077.png" />

The previewed email will show event data fully rendered:

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13083222221725.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=3afa204b5d7ff815d97fd2448bdb2499" alt="Previewed share again email 1 with live data" width="1062" height="876" data-path="images/knowledge/esp-crm/bloomreach/13083222221725.png" />

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082934321053.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=53f9292066711003755d4c709546c920" alt="Previewed share again email 2 with live data" width="1062" height="856" data-path="images/knowledge/esp-crm/bloomreach/13082934321053.png" />

### Step 4: Activate the scenario

1. Ensure all content is tested and finalized
2. Click **Start** to activate the scenario

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/bloomreach/13082106049181.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=c3ea0348cbeb27692a3ec431747a5f88" alt="Start button to activate the scenario" width="1876" height="182" data-path="images/knowledge/esp-crm/bloomreach/13082106049181.png" />
