> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Promote Referral Journey in Attentive

> Activate the prebuilt Attentive journey to promote your referral programme and encourage customers to share via SMS.

## About the prebuilt journey

With this **prebuilt Attentive journey**, you can promote your referral programme and encourage enrolled customers to share.

This does not replace the initial emails that Mention Me sends after customer enrollment. It acts as an additional touchpoint to encourage sharing.

## Basic workflow

1. An existing customer registers for your referral program and receives their unique share link via SMS.
2. If they've made a purchase, a thank-you SMS is sent with the share link and a prompt to keep sharing.
3. If they've **not** made a purchase, a reminder SMS is sent with the share link.

Reminders are sent at different times to prompt continued sharing.

## Activating the journey

### Prerequisites

* An active Mention Me referral programme
* An active Attentive account
* Mention Me / Attentive integration enabled

### Steps to activate

1. Log in to your [Attentive](https://ui.attentivemobile.com/home) account and navigate to *Journeys > Prebuilt Journeys*.
2. Select **Mention Me - Promote Referral** and install the journey.

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10494842930589.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=304d4cdf54c31cfbc1325c111870c9ff" alt="Mention Me Promote Referral prebuilt journey in Attentive" width="3312" height="1984" data-path="images/knowledge/esp-crm/attentive/10494842930589.png" />

3. The journey trigger **Registered as a Referrer from Mention Me** is pre-set.

<img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10494842927005.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=c300e7f2422ebf5d69778bf1a81b9b1c" alt="Registered as a Referrer trigger in Attentive" width="564" height="696" data-path="images/knowledge/esp-crm/attentive/10494842927005.png" />

4. Adjust the wait times according to your strategy. Default delays are included.

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10494842965789.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e85a7ae728952831e9f3aa048a0679c3" alt="Wait time configuration in Attentive journey" width="1176" height="1040" data-path="images/knowledge/esp-crm/attentive/10494842965789.png" />

5. Name each message clearly to aid tracking.

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372028764445.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=b74ccb758eefac178e1d15ab469d9721" alt="Naming messages in Attentive journey" width="1136" height="312" data-path="images/knowledge/esp-crm/attentive/13372028764445.png" />

You can use the default SMS suggestions or customise your own. If creating custom messages, include the personalisation variables listed below.

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372532939165.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=7a80c94f0e97ea97f11dddad6f6aa43f" alt="Default SMS message with personalisation variables" width="798" height="734" data-path="images/knowledge/esp-crm/attentive/13372532939165.png" />

| Personalisation Variable                     | Description                      | Example                                                                                    |
| -------------------------------------------- | -------------------------------- | ------------------------------------------------------------------------------------------ |
| `{{triggerEvent.custom['Firstname']}}`       | Referrer's first name            | Jason                                                                                      |
| `{{triggerEvent.custom['Surname']}}`         | Referrer's surname               | Johnson                                                                                    |
| `{{triggerEvent.custom['Referrer Reward']}}` | Referrer reward shown in message | £30 or 15%                                                                                 |
| `{{triggerEvent.custom['Share Link']}}`      | Unique referral link             | [https://mention-me.com/m/ole/cj6qx-john-doe](https://mention-me.com/m/ole/cj6qx-john-doe) |

Use the Preview feature to test how personalisation appears in real messages.

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372536467485.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=21dc0bb65fc2726bd6c4dc3777abb754" alt="SMS preview with personalised referral content" width="458" height="789" data-path="images/knowledge/esp-crm/attentive/13372536467485.png" />

6. Activate your journey inside Attentive.

### Example SMS messages

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495093687069.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=b7218969f883e35c06c29af3480ba7c9" alt="Example promote referral SMS message 1" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495093687069.png" />

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495121152925.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=ec3fa050d40a532b0d0b7464953bff94" alt="Example promote referral SMS message 2" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495121152925.png" />

<img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495953802653.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=48c1e9c84b4f8dd532dba35f8f026641" alt="Example promote referral SMS message 3" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495953802653.png" />