> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Activate the Promote Referral Journey in Attentive

> Activate the prebuilt Attentive journey to promote your referral programme and encourage customers to share via SMS.

## About the Prebuilt Journey

With this **prebuilt Attentive journey**, you can promote your referral programme and encourage enrolled customers to share.

This does not replace the initial emails that Mention Me sends after customer enrollment. It acts as an additional touchpoint to encourage sharing.

## Basic Workflow

1. An existing customer registers for your referral program and receives their unique share link via SMS.
2. If they've made a purchase, a thank-you SMS is sent with the share link and a prompt to keep sharing.
3. If they've **not** made a purchase, a reminder SMS is sent with the share link.

Reminders are sent at different times to prompt continued sharing.

## Activating the Journey

### Prerequisites

* An active Mention Me referral programme
* An active Attentive account
* Mention Me / Attentive integration enabled

### Steps to Activate

<Steps>
  <Step title="Open Prebuilt Journeys">
    Log in to your [Attentive](https://ui.attentivemobile.com/home) account and navigate to **Journeys > Prebuilt Journeys**.
  </Step>

  <Step title="Install the Promote Referral journey">
    Select **Mention Me - Promote Referral** and install the journey.

    <Frame caption="The Mention Me Promote Referral prebuilt journey in Attentive.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10494842930589.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=304d4cdf54c31cfbc1325c111870c9ff" alt="Mention Me Promote Referral prebuilt journey in Attentive" width="3312" height="1984" data-path="images/knowledge/esp-crm/attentive/10494842930589.png" />
    </Frame>
  </Step>

  <Step title="Confirm the journey trigger">
    The journey trigger **Registered as a Referrer from Mention Me** is pre-set.

    <Frame caption="The Registered as a Referrer trigger in Attentive.">
      <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10494842927005.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=c300e7f2422ebf5d69778bf1a81b9b1c" alt="Registered as a Referrer trigger in Attentive" width="564" height="696" data-path="images/knowledge/esp-crm/attentive/10494842927005.png" />
    </Frame>
  </Step>

  <Step title="Adjust the wait times">
    Adjust the wait times according to your strategy. Default delays are included.

    <Frame caption="Wait time configuration in the Attentive journey.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10494842965789.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=e85a7ae728952831e9f3aa048a0679c3" alt="Wait time configuration in Attentive journey" width="1176" height="1040" data-path="images/knowledge/esp-crm/attentive/10494842965789.png" />
    </Frame>
  </Step>

  <Step title="Name each message">
    Name each message clearly to aid tracking.

    <Frame caption="Naming messages in the Attentive journey.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372028764445.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=b74ccb758eefac178e1d15ab469d9721" alt="Naming messages in Attentive journey" width="1136" height="312" data-path="images/knowledge/esp-crm/attentive/13372028764445.png" />
    </Frame>
  </Step>

  <Step title="Review or customise the message content">
    You can use the default SMS suggestions or customise your own. If creating custom messages, include the personalisation variables listed below.

    <Frame caption="A default SMS message with personalisation variables.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372532939165.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=7a80c94f0e97ea97f11dddad6f6aa43f" alt="Default SMS message with personalisation variables" width="798" height="734" data-path="images/knowledge/esp-crm/attentive/13372532939165.png" />
    </Frame>

    | Personalisation Variable                     | Description                      | Example                                                                                    |
    | -------------------------------------------- | -------------------------------- | ------------------------------------------------------------------------------------------ |
    | `{{triggerEvent.custom['Firstname']}}`       | Referrer's first name            | Jason                                                                                      |
    | `{{triggerEvent.custom['Surname']}}`         | Referrer's surname               | Johnson                                                                                    |
    | `{{triggerEvent.custom['Referrer Reward']}}` | Referrer reward shown in message | £30 or 15%                                                                                 |
    | `{{triggerEvent.custom['Share Link']}}`      | Unique referral link             | [https://mention-me.com/m/ole/cj6qx-john-doe](https://mention-me.com/m/ole/cj6qx-john-doe) |

    Use the **Preview** feature to test how personalisation appears in real messages.

    <Frame caption="An SMS preview with personalised referral content.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372536467485.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=21dc0bb65fc2726bd6c4dc3777abb754" alt="SMS preview with personalised referral content" width="458" height="789" data-path="images/knowledge/esp-crm/attentive/13372536467485.png" />
    </Frame>
  </Step>

  <Step title="Activate the journey">
    Activate your journey inside Attentive.
  </Step>
</Steps>

### Example SMS Messages

<Frame caption="An example promote referral SMS message sent to a referrer.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495093687069.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=b7218969f883e35c06c29af3480ba7c9" alt="Example promote referral SMS message 1" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495093687069.png" />
</Frame>

A second message follows in the sequence:

<Frame caption="A second example promote referral SMS message sent to a referrer.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495121152925.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=ec3fa050d40a532b0d0b7464953bff94" alt="Example promote referral SMS message 2" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495121152925.png" />
</Frame>

A final reminder completes the sequence:

<Frame caption="A third example promote referral SMS message sent to a referrer.">
  <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/10495953802653.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=48c1e9c84b4f8dd532dba35f8f026641" alt="Example promote referral SMS message 3" width="504" height="900" data-path="images/knowledge/esp-crm/attentive/10495953802653.png" />
</Frame>