> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Activate the Coupon Reminder Journey in Attentive

> Activate the prebuilt Attentive journey to remind referrers to use their Mention Me coupon codes via SMS.

## About the Prebuilt Journey

With this **prebuilt Attentive journey**, you can remind your existing customers to use the coupon codes they received after successfully referring a friend to your brand.

This helps increase repeat purchase rates by prompting referrers to redeem their reward.

This does not replace the initial reward email that Mention Me sends to the customer upon a successful referral. This journey is an additional touchpoint to boost re-engagement.

## Basic Workflow

1. A customer receives a coupon via SMS after referring a friend.
2. If they haven't made a purchase, another SMS will remind them of their coupon code.

Reminders are sent at strategic intervals to encourage redemption.

## Activating the Journey

### Prerequisites

* An active Mention Me referral program
* An active Attentive account
* Mention Me / Attentive integration enabled

### Steps to Activate

<Steps>
  <Step title="Open Prebuilt Journeys">
    Log in to your [Attentive](https://ui.attentivemobile.com/home) account and navigate to **Journeys > Prebuilt Journeys**.
  </Step>

  <Step title="Install the Coupon Reminder journey">
    Select the **Mention Me -- Coupon Reminder** journey to install it.

    <Frame caption="The Mention Me Coupon Reminder prebuilt journey in Attentive.">
      <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10454946181533.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=9e757aaac9b81589395266f5066c0263" alt="Mention Me Coupon Reminder prebuilt journey in Attentive" width="2001" height="705" data-path="images/knowledge/esp-crm/attentive/10454946181533.png" />
    </Frame>
  </Step>

  <Step title="Confirm the journey trigger">
    **Received a Referrer Reward from Mention Me** is the pre-selected journey trigger.

    <Frame caption="The Received a Referrer Reward trigger in Attentive.">
      <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10476022878621.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=aad0b84d4292ad8e6fcf660bc83c8a63" alt="Received a Referrer Reward trigger in Attentive" width="470" height="314" data-path="images/knowledge/esp-crm/attentive/10476022878621.png" />
    </Frame>
  </Step>

  <Step title="Update the wait periods">
    Update wait periods to align with your coupon validity. Defaults are included.

    <Frame caption="Wait period configuration for the coupon reminder messages.">
      <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10475861472029.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=63e0fb377b59ce038733744de31aff3d" alt="Wait period configuration for coupon reminders" width="887" height="554" data-path="images/knowledge/esp-crm/attentive/10475861472029.png" />
    </Frame>
  </Step>

  <Step title="Label each message">
    Label each message for easy tracking.

    <Frame caption="Labelling messages for tracking in Attentive.">
      <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10475837317021.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=57c126e12fbcd4a4ab67edc858f4e2f8" alt="Labelling messages for tracking in Attentive" width="1136" height="312" data-path="images/knowledge/esp-crm/attentive/10475837317021.png" />
    </Frame>
  </Step>

  <Step title="Review or customise the message content">
    Mention Me provides default message content with suggested personalisation variables. You can use these or write your own message.

    <Frame caption="Default coupon reminder message with personalisation variables.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372009068701.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=74bc25a90535679d7ed04874be137b0e" alt="Default coupon reminder message with personalisation variables" width="737" height="717" data-path="images/knowledge/esp-crm/attentive/13372009068701.png" />
    </Frame>

    If writing your own message, include the following variables:

    | Personalisation Variable                            | Description                                                              | Example                                         |
    | --------------------------------------------------- | ------------------------------------------------------------------------ | ----------------------------------------------- |
    | `{{triggerEvent.custom['Firstname']}}`              | First name of the referrer                                               | Jason                                           |
    | `{{triggerEvent.custom['Surname']}}`                | Surname of the referrer                                                  | Johnson                                         |
    | `{{triggerEvent.custom['Referee First Name']}}`     | First name of the referee                                                | Samantha                                        |
    | `{{triggerEvent.custom['Referee Last Name']}}`      | Surname of the referee                                                   | Jones                                           |
    | `{{triggerEvent.custom['Referrer Reward']}}`        | Reward issued to the referrer                                            | £30 or 15%                                      |
    | `{{triggerEvent.custom['Coupon Code']}}`            | Coupon code the referrer received                                        | XYZ-123455                                      |
    | `{{triggerEvent.custom['Formated Coupon Expiry']}}` | Coupon expiry date (formatted to region). UK: 31/01/2023, US: 01/31/2023 | See example                                     |
    | `{{triggerEvent.custom['Call to Action URL']}}`     | Where the referrer can redeem their reward                               | [www.mention-me.com](http://www.mention-me.com) |

    Use the **Preview** option in Attentive to check your message before launch.

    <Frame caption="An SMS preview of the coupon reminder message.">
      <img src="https://mintcdn.com/mentionme/Dd_TNqD5daJEFstQ/images/knowledge/esp-crm/attentive/13372073699613.png?fit=max&auto=format&n=Dd_TNqD5daJEFstQ&q=85&s=774607d2aabc1115553378b9c7bb3f50" alt="SMS preview of coupon reminder message" width="447" height="748" data-path="images/knowledge/esp-crm/attentive/13372073699613.png" />
    </Frame>
  </Step>

  <Step title="Activate the journey">
    Activate the journey in Attentive.
  </Step>
</Steps>

### Example SMS Messages

<Frame caption="An example coupon reminder SMS message sent to a referrer.">
  <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10485460498333.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=3821826b73dd459c33c91629c6e98b49" alt="Example coupon reminder SMS message 1" width="480" height="880" data-path="images/knowledge/esp-crm/attentive/10485460498333.png" />
</Frame>

A follow-up message continues the reminder sequence:

<Frame caption="A second example coupon reminder SMS message sent to a referrer.">
  <img src="https://mintcdn.com/mentionme/Dcv4Ct-ZIyuK4Pcd/images/knowledge/esp-crm/attentive/10485460487709.png?fit=max&auto=format&n=Dcv4Ct-ZIyuK4Pcd&q=85&s=03ca8671d85e277eef030b5cd08ad3fb" alt="Example coupon reminder SMS message 2" width="480" height="880" data-path="images/knowledge/esp-crm/attentive/10485460487709.png" />
</Frame>