> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting

> Custom analytics dashboards for your referral programme.

Reporting is where you find out whether referral is working, where it's leaking, and which campaigns to back. Build a dashboard around a question you care about, and the tiles on it give you the evidence.

<Frame caption="A populated Reporting dashboard">
  <img src="https://mintcdn.com/mentionme/8q3ChbAON-y-ILjT/images/knowledge-v2/reporting/hero/populated-dashboard.png?fit=max&auto=format&n=8q3ChbAON-y-ILjT&q=85&s=70a5416ee25dcd1ae40ca4bfc5a5c744" alt="A populated Reporting dashboard" width="1347" height="807" data-path="images/knowledge-v2/reporting/hero/populated-dashboard.png" />
</Frame>

## Three ways to start

<CardGroup cols={3}>
  <Card title="Start from a template" icon="clone" href="/knowledge-v2/referral/reporting/get-started/using-templates">
    Pick one of five ready-made dashboards. Fastest path to something useful.
  </Card>

  <Card title="Build with AI" icon="sparkles" href="/knowledge-v2/referral/reporting/get-started/ai-dashboard-builder">
    Describe what you want. The AI builder assembles the dashboard for you.
  </Card>

  <Card title="Start from blank" icon="square-plus" href="/knowledge-v2/referral/reporting/get-started/your-first-dashboard">
    Add tiles one at a time. Most control, most flexibility.
  </Card>
</CardGroup>

## What you can answer

Reporting is built around the questions teams actually ask:

* [Is referral revenue growing?](/knowledge-v2/referral/reporting/common-tasks/monitor-revenue-quality)
* [Where is the funnel leaking?](/knowledge-v2/referral/reporting/common-tasks/analyse-the-funnel)
* [Which campaigns are winning?](/knowledge-v2/referral/reporting/common-tasks/track-campaign-performance)
* [Are we above or below industry average?](/knowledge-v2/referral/reporting/common-tasks/compare-to-industry)
* [How do I get this in front of execs?](/knowledge-v2/referral/reporting/common-tasks/report-to-stakeholders)

## Key concepts

* **Dashboard**. A collection of tiles answering a single question. Shared across your team.
* **Tile**. A single metric, chart, table, or markdown note. See [tile types](/knowledge-v2/referral/reporting/building-dashboards/tile-types).
* **Metric**. The thing being measured (e.g. New Customers, Share Rate). See the [metrics glossary](/knowledge-v2/referral/reporting/reference/metrics-glossary).
* **Breakdown**. A way of splitting a metric (e.g. by Campaign or Market). See the [breakdowns glossary](/knowledge-v2/referral/reporting/reference/dimensions-glossary).
* **Compare to**. Shows how a number has changed versus a previous period or the industry benchmark. See [comparisons](/knowledge-v2/referral/reporting/building-dashboards/comparisons).

## Two things to know

Data refreshes once a day, overnight. A dashboard you build in the morning won't show today's activity until tomorrow.

Dashboards are shared across your team. Anyone with Reporting access sees every dashboard that has been created.

Stuck? Try [troubleshooting](/knowledge-v2/referral/reporting/troubleshooting).