> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Rewards

> Set the incentives for the referrer and the referee: reward type, value, fulfilment, validity and more.

The **Rewards** section sets what the referrer and the referee receive. Rewards are configured separately for each, on their own tab.

<Frame caption="Editing the Rewards section, with referrer and referee tabs.">
  <img src="https://mintcdn.com/mentionme/SiHWD8MQ99h6hkpJ/images/knowledge-v2/campaigns/editor/rewards-editor.png?fit=max&auto=format&n=SiHWD8MQ99h6hkpJ&q=85&s=66eb145144d1c22c1e267b9e5844599e" alt="The Rewards section editor showing the referrer and referee reward tabs" width="2202" height="1544" data-path="images/knowledge-v2/campaigns/editor/rewards-editor.png" />
</Frame>

## Reward Both Sides

A reward does two jobs: it thanks the referrer for advocating, and it gives the referee a genuine reason to take up the offer so the referrer feels they are helping a friend. Most programmes reward both sides. You can [reward the referee only](#reward-the-referee-only), but the referee reward is always required.

## Reward Types

| Reward type                                            | Good for                                                                                                       |
| ------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------- |
| Amount off / Percent off next purchase                 | Frequent, repeat-purchase brands (fashion, food, beauty) where a discount drives a quick next order            |
| Gift card / Third-party voucher                        | Infrequent or high-value purchases (travel, finance, furniture) where an external reward feels more worthwhile |
| Account credit                                         | Subscriptions and ongoing services                                                                             |
| Free gift / Free item / Set-price item / Free delivery | Adding a tangible extra to an order                                                                            |
| Charity donation                                       | Brands whose customers are motivated by giving                                                                 |

## Configuring a Reward

For each reward you set:

* **Type** and **value**.
* **Fulfilment**: how the reward reaches the customer (a coupon code or link, Shopify, a webhook to your own systems, or uploaded voucher codes). Where codes are uploaded, a **Vouchers** tab lets you manage the batches.
* **Validity**: how long the reward can be used.
* **Minimum spend** (optional): protects margin on low-value orders.
* **Issuing delay** (optional): hold the reward for a set time, for example past a returns window, until a subscription's second month, or after a trip has taken place.

## Choosing a Reward

* **Make it your best offer.** If customers can find a better deal elsewhere on your site, they are unlikely to refer. The referral reward should stand out.
* **Keep it fair on both sides.** The referrer and referee rewards do not have to be identical, but the value should feel balanced, or performance suffers.
* **Match it to how people buy.** Discounts suit frequent purchases; vouchers and gift cards suit rare or high-value ones.
* **Make sure you can fulfil it.** Decide how the reward reaches the customer before you launch.

## Reward the Referee Only

You can reward only the referee. On the referrer tab, choose **No referrer reward** ("Referrers receive no reward in this version."). The referee reward is always required and cannot be removed, so every offer keeps at least one reward.

## Personalised Shopify Discount Codes

When a reward uses the **Created in Mention Me** Shopify option (Mention Me creates the discount in your store), you can choose between two code formats:

* **Prefix and random code** (the default) - a prefix you choose followed by a random string.
* **Personalised template** - a code built from the referrer's details, producing memorable codes like `SUMMER-SARAH20` instead of random ones.

For how to set up a Shopify reward, see the [Shopify fulfilment guide](/knowledge/referral/offers/shopify-fulfilment).

Build the template from free text and these tokens:

| Token                   | Resolves to               | Example      |
| ----------------------- | ------------------------- | ------------ |
| `{REFERRER_FIRST_NAME}` | The referrer's first name | `SARAH`      |
| `{REFERRER_LAST_NAME}`  | The referrer's last name  | `JONES`      |
| `{REFERRER_NAME}`       | The referrer's full name  | `SARAHJONES` |
| `{AMOUNT}`              | The discount value        | `20`         |

Codes are converted to uppercase, spaces and special characters (other than hyphens and underscores) are removed, and templates are limited to 128 characters. If a generated code clashes with an existing Shopify discount, a random suffix is added to keep it unique.

<Note>
  Referee (friend) name tokens are not available because the standard Shopify checkout flow only captures the friend's email address. Personalised templates do not apply to the **Managed in Shopify** option (where you pre-create the discount).
</Note>

<Note>
  The Rewards section can be A/B tested, for example money off versus a percentage discount. See [set up an A/B test](/knowledge-v2/referral/campaigns/ab-testing/set-up-an-ab-test).
</Note>