> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Journeys

> Edit the pages, emails and copy shown to the referrer and the referee, and the touchpoints that drive conversion.

Two sections hold the messaging each side of a referral sees: the **Referrer journey** and the **Referee journey**. Each is organised by stage, and you can edit the copy for every step and preview it for desktop and mobile.

<Frame caption="Editing journey copy, with the step list and content editor.">
  <img src="https://mintcdn.com/mentionme/SiHWD8MQ99h6hkpJ/images/knowledge-v2/campaigns/sections/customer-journeys.png?fit=max&auto=format&n=SiHWD8MQ99h6hkpJ&q=85&s=6b4734c286fe18e7b6a673a31539a6cc" alt="The journey editor showing the step list and content editor" width="3420" height="2016" data-path="images/knowledge-v2/campaigns/sections/customer-journeys.png" />
</Frame>

## Referrer Journey

What the person making the referral sees. Stages cover the offer, registration, sharing, name matching, reward fulfilment and legal pages.

## Referee Journey

What the referred friend sees. Stages cover name search, registration, conversion and reward fulfilment.

## The Pages That Matter Most

A few touchpoints have the biggest effect on conversion, so focus your effort there:

* **Referrer offer page**. The first thing shown after purchase; it encourages sharing.
* **Sharing screen**. Controls the share message friends receive.
* **Referee registration page**. A new customer's first interaction with your brand.

## Editing Copy

Open a journey section and pick a step from the sidebar to edit its text, with a live preview on mobile or desktop. Each step has two copy variants: **Personalised copy** (shown to known customers, where placeholders fill in their details) and **Generic copy** (shown to anonymous visitors). Use **Add placeholder** to insert personalisation tokens, and **Polish with AI** to refine the wording.

Write as if one friend is talking to another: authentic, simple and warm. Lead with the offer and keep the call to action clear.

## Features That Lift Performance

* **Social proof**. Showing how many rewards were given recently has driven 10-20% higher purchase rates in tests.
* **Native share** makes sharing easier on mobile by opening the device's own share menu. See [Sharing](/knowledge-v2/referral/campaigns/sections/sharing).

Roll new functionality out as an A/B test to measure its effect on your audience.

## Preview the Journey

Use the preview to walk the full journey as a referrer or referee before you launch, filtering by user, scenario and touchpoint (website, email, social), on mobile or desktop.

<Note>
  The privacy notice shown before customers act explains how their data is used and links to your privacy policy. Speak to your legal team if you have questions about it.
</Note>

<Note>
  The referrer and referee journey copy can each be A/B tested. See [set up an A/B test](/knowledge-v2/referral/campaigns/ab-testing/set-up-an-ab-test).
</Note>