> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Run a Promotion

> Set up and launch a time-limited promotion, with an optional follow-on so the campaign keeps promoting after it ends.

A promotion is a version that runs only between set dates, for example a seasonal or limited-run offer. For how promotions fit the model, see [campaigns, versions and promotions](/knowledge-v2/referral/campaigns/manage/campaigns-versions-and-promotions).

## Create the Promotion

<Steps>
  <Step title="Create a Version">
    In the campaign's version picker, click **New version**, then turn on **Time limited promotion**.

    <Frame caption="Turning a new version into a time-limited promotion.">
      <img src="https://mintcdn.com/mentionme/SiHWD8MQ99h6hkpJ/images/knowledge-v2/campaigns/setup-launch/create-version-dialog.png?fit=max&auto=format&n=SiHWD8MQ99h6hkpJ&q=85&s=8e2e8fb4490eb0df65e5263141e15f5f" alt="The Create version dialog with the promotion toggle and date fields" width="1478" height="1942" data-path="images/knowledge-v2/campaigns/setup-launch/create-version-dialog.png" />
    </Frame>
  </Step>

  <Step title="Set the Dates">
    Choose a **Timezone**, then set the end date and the **Last referee purchase date** (the cut-off for friends to qualify). Leave **Start promotion immediately** ticked to begin the moment you launch, or untick it to schedule a start date.
  </Step>

  <Step title="Build the Version">
    Edit the sections as usual. See [the campaign editor](/knowledge-v2/referral/campaigns/manage/the-campaign-editor).
  </Step>
</Steps>

<Note>
  You can also turn a standard version into a promotion at launch: the launch wizard's **Schedule** step offers **Time-limited promotion**. A promotion cannot run an A/B test.
</Note>

## Launch It

<Steps>
  <Step title="Open the Launch Wizard">
    Click **Launch**, work through the steps, and choose **Schedule launch** for a future start, or launch now.
  </Step>

  <Step title="Keep Promoting Afterwards (Optional)">
    Tick **Continue with "\[live version]" after this ends** so Mention Me queues a copy of the current live version to resume automatically when the promotion finishes. Without a follow-on, the campaign stops promoting when the promotion ends.
  </Step>
</Steps>

For the full launch flow, see [launch a campaign and version](/knowledge-v2/referral/campaigns/manage/launch-a-version).

## Extend a Live Promotion

While the promotion is live, click **Extend promotion** to push the end date and last-referee-purchase date further out without creating a new version.