> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reporting

> Custom analytics dashboards for your referral programme.

export const ClassicCallout = ({children, href, linkLabel = "Open the Classic guide"}) => <Info>
    <strong>This finishes in Classic.</strong>
    {children ? <> {children}</> : null}
    {href ? <>
        {" "}
        For the setup steps, see <a href={href}>{linkLabel}</a>.
      </> : null}
  </Info>;

Reporting is where you find out whether referral is working, where it's leaking, and which campaigns to back. Build a dashboard around a question you care about, and the tiles on it give you the evidence.

<Frame caption="A populated Reporting dashboard">
  <img
    src="https://mintcdn.com/mentionme/Ty9A_E2HdZ0xj4QZ/images/knowledge-app/reporting/hero/populated-dashboard.png?fit=max&auto=format&n=Ty9A_E2HdZ0xj4QZ&q=85&s=6e8b6a2b4980eb8765ee5daabe169120"
    alt="A populated Reporting
dashboard"
    width="1347"
    height="807"
    data-path="images/knowledge-app/reporting/hero/populated-dashboard.png"
  />
</Frame>

## Three Ways to Start

<CardGroup cols={3}>
  <Card title="Start from a template" icon="clone" href="/knowledge-app/referral/reporting/get-started/using-templates">
    Pick one of five ready-made dashboards. Fastest path to something useful.
  </Card>

  <Card title="Build with AI" icon="sparkles" href="/knowledge-app/referral/reporting/get-started/ai-dashboard-builder">
    Describe what you want. The AI builder assembles the dashboard for you.
  </Card>

  <Card title="Start from blank" icon="square-plus" href="/knowledge-app/referral/reporting/get-started/your-first-dashboard">
    Add tiles one at a time. Most control, most flexibility.
  </Card>
</CardGroup>

## What You Can Answer

Reporting is built around the questions teams actually ask:

* [Is referral revenue growing?](/knowledge-app/referral/reporting/common-tasks/monitor-revenue-quality)
* [Where is the funnel leaking?](/knowledge-app/referral/reporting/common-tasks/analyse-the-funnel)
* [Which campaigns are winning?](/knowledge-app/referral/reporting/common-tasks/track-campaign-performance)
* [Are we above or below industry average?](/knowledge-app/referral/reporting/common-tasks/compare-to-industry)
* [How do I get this in front of execs?](/knowledge-app/referral/reporting/common-tasks/report-to-stakeholders)

## Key Concepts

* **Dashboard**. A collection of tiles answering a single question. Shared across your team.
* **Tile**. A single metric, chart, table, or markdown note. See [tile types](/knowledge-app/referral/reporting/building-dashboards/tile-types).
* **Metric**. The thing being measured (e.g. New Customers, Share Rate). See the [metrics glossary](/knowledge-app/referral/reporting/reference/metrics-glossary).
* **Breakdown**. A way of splitting a metric (e.g. by Campaign or Market). See the [breakdowns glossary](/knowledge-app/referral/reporting/reference/dimensions-glossary).
* **Compare to**. Shows how a number has changed versus a previous period or the industry benchmark. See [comparisons](/knowledge-app/referral/reporting/building-dashboards/comparisons).

## Two Things to Know

Data refreshes once a day, overnight. A dashboard you build in the morning won't show today's activity until tomorrow.

Dashboards are shared across your team. Anyone with Reporting access sees every dashboard that has been created.

## Reports That Still Live in Classic

Custom dashboards live here. A handful of reports have not moved yet. When Classic links are on, Reporting lists them under the dashboards table. Downloadable programme reports also remain in Classic: see [Available Reports](/knowledge/reporting/referral/available-reports).

<ClassicCallout href="/knowledge/reporting/advocacy/dashboards" linkLabel="Advocacy Dashboards">
  Extended customer revenue and NPS and sentiment still open Classic from the
  Reporting page.
</ClassicCallout>

Stuck? Try [troubleshooting](/knowledge-app/referral/reporting/troubleshooting).