> ## Documentation Index > Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt > Use this file to discover all available pages before exploring further. # How to Analyse the Funnel > Find out where you are losing people in the referral flow. **Question**: "Where are we losing people between seeing the offer and becoming a new customer?" The referral funnel has five key steps. A funnel chart shows drop-off between them. ## Fastest Path: Funnel Performance Template The [Funnel Performance template](/knowledge-app/referral/reporting/reference/templates-catalogue) is built exactly for this. Create a dashboard from it and the funnel chart is there, alongside per-stage metrics. ## Build It Yourself ### 1. Add a Funnel Chart 1. **Add tile > Chart**, chart subtype **Funnel**. 2. Add these metrics in order (widest to narrowest): * Impressions * Sharers * Share Responses * Incented Friends * New Customers 3. **Save**. Funnel chart showing drop-off at each stage Each bar shows the raw count, and hovering shows the conversion rate from the previous step. Hovering a funnel bar reveals conversion tooltips ### 2. Read the Drop-off * Impressions → Sharers tells you whether your offer is landing. Under 2% usually points at placement; above 6% means the offer copy is working. * Sharers → Share Responses tells you about the content of shares and the recipient's interest. * Share Responses → Incented Friends tells you how well the landing experience converts. * Incented Friends → New Customers tells you whether the incentive is strong enough to close. The biggest drop-off is usually the thing worth fixing first. ## When to Reach for a Breakdown A funnel chart itself doesn't support breakdowns. To see whether drop-off is worse for certain campaigns or markets, add a separate chart or table tile next to the funnel: * Line chart of **Share Rate** broken down by **Campaign** * Table of **Share Rate**, **Purchase Rate**, and **Overall Conversion Rate** broken down by **Market** Where one cell stands out, that's the segment worth drilling into. ## Next See what each funnel metric counts. Compare each stage's conversion rate to the industry benchmark (for eligible metrics). Use once you know which stage is leaking.