> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Build, launch, test and monitor your brand referral and product referral campaigns in Mention Me.

<Note>
  **Early access.** This section documents Campaigns in **Mention Me**,
  currently available as a beta. For Classic docs, see [The Campaigns & Preview
  Section](/knowledge/referral/campaigns/campaigns-page).
</Note>

Campaigns is where you set up what your referral programme offers, who sees it, and how it looks, then launch it, test it, and watch it perform.

## The Two Campaign Types

Campaigns has a page per campaign type, each a sub-item under **Campaigns** in the sidebar. Almost nothing you configure on one applies to the other, which is why they are separate.

<CardGroup cols={2}>
  <Card title="Brand referral campaigns" icon="bullhorn" href="/knowledge-app/referral/campaigns/brand-referral/overview">
    A customer recommends *your brand* to a friend. They enrol in your offer,
    share it, and both sides are rewarded when the friend buys. There is a full
    journey to design: pages, emails, copy, imagery and sharing options.
  </Card>

  <Card title="Product referral campaigns" icon="tag" href="/knowledge-app/referral/campaigns/product-referral/what-product-referral-is">
    A customer shares *an individual product*, usually by copying its page URL.
    There is no enrolment and no journey to design. Mention Me attributes the
    orders those shares drive, and an offer for the arriving friend is optional.
  </Card>
</CardGroup>

|                          | Brand referral                                                           | Product referral                                                                                         |
| ------------------------ | ------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| **Campaigns per locale** | Many, running in parallel                                                | Exactly one, in either mode                                                                              |
| **Create**               | **Create campaign** opens a name and language dialog                     | **Create campaign** opens the product referral setup wizard                                              |
| **Canvas nodes**         | Trigger, Branding, Images, Rewards, Sharing, Referrer Copy, Referee Copy | Trigger and Sharing, plus Holdout, Branding, Images, Rewards and Referee Copy on an incentivised version |
| **Who is rewarded**      | The referrer and the referee                                             | The referred customer only, and only if you offer a reward                                               |
| **Emails**               | Referrer and referee emails                                              | None anywhere in the journey                                                                             |
| **A/B testing**          | Yes                                                                      | No. A holdout answers a different question                                                               |
| **Fraud controls**       | Configurable per campaign                                                | Built in, with nothing to configure                                                                      |
| **Campaign settings**    | Destination URLs, email, purchase details, advanced                      | Link tracking and UTM parameters                                                                         |
| **Per-campaign metrics** | On the list and in the insights panel                                    | Not yet. Programme-wide figures are in Reporting                                                         |
| **Duplicate a campaign** | Yes, from the row actions                                                | No. Only one may exist per language                                                                      |

For the thinking behind the two, see [Understanding Brand and Product Referral](/knowledge-app/concepts/brand-and-product-referral).

## What Every Campaign Has in Common

Whichever type you are working on, the same machinery sits underneath.

* **A campaign** is the top-level container for one locale. It holds many versions, but only one is live at a time.
* **A version** is one iteration of that campaign. You build it in the campaign editor, launch it, and it becomes the thing customers see.
* **The campaign editor** is a canvas of **nodes**, one per part of the experience. Click a node to open its editor.
* **Launching** the first version is what takes the campaign itself live. After that, you replace, queue or schedule versions.
* **Read-only once live.** To change a live campaign you create a new draft version, edit it, and launch it.

<CardGroup cols={2}>
  <Card title="Campaigns, versions and promotions" icon="sitemap" href="/knowledge-app/referral/campaigns/manage/campaigns-versions-and-promotions">
    The model behind it all, and the statuses a version moves through.
  </Card>

  <Card title="The campaign editor" icon="diagram-project" href="/knowledge-app/referral/campaigns/manage/the-campaign-editor">
    How the canvas works, which nodes each campaign type gets, and the rules for
    what you can edit.
  </Card>

  <Card title="Set up a version" icon="wrench" href="/knowledge-app/referral/campaigns/manage/set-up-a-version">
    Create a version and configure it, ready to launch.
  </Card>

  <Card title="Launch and schedule" icon="rocket" href="/knowledge-app/referral/campaigns/manage/launch-a-version">
    Go live now, queue a version behind the current one, or schedule a
    time-limited promotion.
  </Card>

  <Card title="Monitor a live version" icon="chart-line" href="/knowledge-app/referral/campaigns/manage/monitor-a-version">
    Track performance from the insights panel, and act on recommendations.
  </Card>

  <Card title="The campaigns list" icon="table-list" href="/knowledge-app/referral/campaigns/browse/the-campaigns-list">
    Browse, search and act on campaigns from either list page.
  </Card>
</CardGroup>

## Configuring Each Type

The nodes on the canvas differ, and so do the settings behind the **Settings** control. Each type has its own guide:

<CardGroup cols={2}>
  <Card title="Brand referral configuration" icon="bullhorn" href="/knowledge-app/referral/campaigns/brand-referral/overview">
    Trigger, rewards, sharing, branding, images, copy, campaign settings, fraud
    controls and A/B testing.
  </Card>

  <Card title="Product referral configuration" icon="tag" href="/knowledge-app/referral/campaigns/product-referral/what-product-referral-is">
    Campaign modes, the share link, the holdout and tracking settings.
  </Card>
</CardGroup>

## Key Terms

* **Campaign**. The top-level container for a referral programme in a single locale (language and region). A campaign holds many versions but only one is live at a time.
* **Version**. A single iteration of a campaign that you edit on the canvas. Versions move through statuses (draft, live, queued, past) as you roll them out.
* **Promotion**. A time-limited version with a start date, an end date, and a last date for friends to qualify. Use it for seasonal or limited-run offers.
* **Node**. A card on the canvas representing one part of the experience, for example Rewards or Sharing. Click a node to edit it.
* **Variant**. One side of an A/B test. The starting point is the **control**; you edit the alternative to test against it.
* **Holdout**. On a product referral campaign, the share of referred visitors held back from the incentive so you can measure what it adds.

## Common Tasks

<CardGroup cols={3}>
  <Card title="Create a campaign" icon="megaphone" href="/knowledge-app/referral/campaigns/common-tasks/create-a-campaign">
    Create a campaign of either type.
  </Card>

  <Card title="Run a promotion" icon="ticket" href="/knowledge-app/referral/campaigns/common-tasks/run-a-promotion">
    Run a time-limited promotion.
  </Card>

  <Card title="Run an A/B test" icon="flask" href="/knowledge-app/referral/campaigns/common-tasks/run-an-ab-test">
    Test two variants of a brand referral version.
  </Card>

  <Card title="Pause or resume" icon="pause" href="/knowledge-app/referral/campaigns/common-tasks/pause-or-resume-a-campaign">
    Stop and restart promotion.
  </Card>

  <Card title="Duplicate" icon="copy" href="/knowledge-app/referral/campaigns/common-tasks/duplicate-a-campaign-or-version">
    Copy a campaign or a version.
  </Card>

  <Card title="Troubleshooting" icon="triangle-exclamation" href="/knowledge-app/referral/campaigns/troubleshooting">
    For when you get stuck.
  </Card>
</CardGroup>