> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# The Campaigns List

> Where you see every campaign at a glance, what each column tells you, and the actions you can take on a campaign.

The campaigns list is your home for the programme: every campaign in one table, so you can see what is running, spot what needs attention, and open the one you want to work on.

There is a page per campaign type, each a sub-item under **Campaigns** in the sidebar:

| Page                           | Lists                                               | Create campaign opens                                                                                     |
| ------------------------------ | --------------------------------------------------- | --------------------------------------------------------------------------------------------------------- |
| **Brand referral campaigns**   | Campaigns where customers recommend your brand      | A [name and language dialog](/knowledge-app/referral/campaigns/common-tasks/create-a-campaign)            |
| **Product referral campaigns** | Campaigns where customers share individual products | The [product referral setup wizard](/knowledge-app/referral/campaigns/product-referral/set-up-a-campaign) |

Click any campaign to open it in [the campaign editor](/knowledge-app/referral/campaigns/manage/the-campaign-editor).

## What's on the Page

<Frame caption="The Brand referral campaigns page.">
  <img src="https://mintcdn.com/mentionme/YzmAle2ncOlJS-me/images/knowledge-app/campaigns/overview/brand-referral-campaign-list.png?fit=max&auto=format&n=YzmAle2ncOlJS-me&q=85&s=7796f799e4d54a1a54e4130a77fdb476" alt="The Brand referral campaigns page, with the Actions and performance cards above the campaign table" width="3166" height="1328" data-path="images/knowledge-app/campaigns/overview/brand-referral-campaign-list.png" />
</Frame>

Top to bottom:

* **Actions card**. Everything worth acting on across your campaigns, most urgent first. See [troubleshooting](/knowledge-app/referral/campaigns/browse/troubleshooting).
* **Performance card**. Headline numbers for this campaign type. On the brand page you choose the metrics and the period; on the product page it is programme-wide product sharing over the last 30 days.
* **Toolbar**. **Status** tabs (All, Live, Paused, Draft) with a count each, a search box, and **Columns** to show or hide columns. Each page remembers its own column choice.
* **The table**. One row per campaign, with an actions menu at the end of each row.

## Columns

Each list shows the details of its campaigns at a glance, from how they are set up to how they are performing. Turn columns on and off with **Columns** in the toolbar.

### Brand referral

| Column             | What it tells you                                                                    |
| ------------------ | ------------------------------------------------------------------------------------ |
| **Campaign**       | The name, and when it was published or created.                                      |
| **Status**         | The state the campaign is in: **Live**, **Paused** or **Draft**.                     |
| **Locale**         | The language and region this campaign targets.                                       |
| **Voucher health** | Whether the reward codes behind it are healthy. See [below](#voucher-health-values). |
| **A/B test**       | The progress of any test running on it. See [below](#ab-test-values).                |
| **Performance**    | The metrics you picked, each against the previous period.                            |
| **Preview**        | A thumbnail of the offer customers see.                                              |

The header carries a period picker and a **Metrics** picker, which set both the performance card and these columns. Sort by any column.

#### A/B test values

A/B testing is a brand referral feature, so this column appears on this page only.

| Value               | What it means                                             |
| ------------------- | --------------------------------------------------------- |
| **Scheduled**       | A test is queued and starts on its scheduled date.        |
| **Testing**         | A test is running.                                        |
| **Winner found**    | The test concluded with a clear winner.                   |
| **Marginal winner** | The test hit its maximum duration with a marginal winner. |
| **No winner**       | The test concluded without a clear winner.                |
| **Concluded**       | An older-style test has finished.                         |

A dash means no test has run. See [monitor an A/B test](/knowledge-app/referral/campaigns/ab-testing/monitor-an-ab-test).

### Product referral

<Frame caption="The Product referral campaigns page, with the Incentive column.">
  <img src="https://mintcdn.com/mentionme/YzmAle2ncOlJS-me/images/knowledge-app/campaigns/overview/product-referral-campaign-list.png?fit=max&auto=format&n=YzmAle2ncOlJS-me&q=85&s=1d667b3c496e3a9825f0ab65a93208d1" alt="The Product referral campaigns page, showing the Incentive column badging each campaign as Incentivised or Non-incentivised" width="3170" height="1661" data-path="images/knowledge-app/campaigns/overview/product-referral-campaign-list.png" />
</Frame>

| Column             | What it tells you                                                                                                                                                     |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Campaign**       | The name, and when it was published or created.                                                                                                                       |
| **Status**         | The state the campaign is in: **Live**, **Paused** or **Draft**.                                                                                                      |
| **Locale**         | The language and region this campaign targets.                                                                                                                        |
| **Incentive**      | Whether the campaign is running an incentivised or non-incentivised version. See [campaign modes](/knowledge-app/referral/campaigns/product-referral/campaign-modes). |
| **Voucher health** | Whether the reward codes behind it are healthy. See [below](#voucher-health-values).                                                                                  |
| **Preview**        | A thumbnail of the offer customers see. Empty when a non-incentivised version is running.                                                                             |

### Voucher health values

Shown on both pages.

| Value                            | What it means                                      |
| -------------------------------- | -------------------------------------------------- |
| **Good**                         | Plenty of codes, none expiring soon.               |
| **Sufficient**                   | Enough for now.                                    |
| **Running low**                  | Top up before you run out.                         |
| **None left**                    | The reward cannot be fulfilled. Upload more codes. |
| **Expiring** / **Expiring soon** | Codes are nearing their expiry date.               |
| **Expired**                      | The codes can no longer be redeemed.               |

## Actions

Each row ends with an actions menu. You only see the actions the campaign can take in its current state, so anything listed will work.

<Frame caption="The row actions menu on a campaign.">
  <img src="https://mintcdn.com/mentionme/YzmAle2ncOlJS-me/images/knowledge-app/campaigns/list/row-actions.png?fit=max&auto=format&n=YzmAle2ncOlJS-me&q=85&s=9de4e78c3698bff1632fa4fdd6c46769" alt="The campaign row actions menu showing View details, Duplicate, Pause and Delete" width="494" height="628" data-path="images/knowledge-app/campaigns/list/row-actions.png" />
</Frame>

| Action           | What it does                                                                                       | When it appears                                                                   |
| ---------------- | -------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- |
| **View details** | Opens the campaign in the editor.                                                                  | Always                                                                            |
| **Duplicate**    | Copies the campaign to a new draft you can adapt without touching the original.                    | Brand referral only, as only one product referral campaign may exist per language |
| **Pause**        | Stops promoting to new customers. Existing share links keep working and friends can still sign up. | Live campaigns                                                                    |
| **Resume**       | Starts promoting again.                                                                            | Paused campaigns                                                                  |
| **Delete**       | Permanently removes the campaign, after a confirmation.                                            | Campaigns that have never launched                                                |

<Note>
  Inside a campaign, pause and resume live under the **Settings** control, and
  the version picker handles renaming and duplicating a *version*. Duplicating a
  whole campaign happens here on the list.
</Note>

## See Also

<CardGroup cols={2}>
  <Card title="Campaigns, versions and promotions" icon="sitemap" href="/knowledge-app/referral/campaigns/manage/campaigns-versions-and-promotions">
    How campaigns, versions and promotions fit together.
  </Card>

  <Card title="The campaign editor" icon="diagram-project" href="/knowledge-app/referral/campaigns/manage/the-campaign-editor">
    What you get when you open a campaign.
  </Card>

  <Card title="Create a campaign" icon="megaphone" href="/knowledge-app/referral/campaigns/common-tasks/create-a-campaign">
    A common task: create a campaign.
  </Card>

  <Card title="Troubleshooting" icon="triangle-exclamation" href="/knowledge-app/referral/campaigns/browse/troubleshooting">
    The Actions card, and finding a campaign.
  </Card>
</CardGroup>
