> ## Documentation Index > Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt > Use this file to discover all available pages before exploring further. # Brand Referral Campaigns > Configure a brand referral campaign: the trigger, rewards, sharing, branding, images, copy, campaign settings and fraud controls. A **brand referral campaign** is the classic referral programme: a customer recommends your brand to a friend, the friend buys, and both sides are rewarded. It has a full journey to design and a wide set of things to configure, each covered on its own page below. Brand referral campaigns live on **Campaigns > Brand referral campaigns**. You can run many of them in parallel in the same locale, each targeting a different segment. For how they compare with product referral, see [the campaigns overview](/knowledge-app/referral/campaigns/overview#the-two-campaign-types). ## The Nodes on the Canvas Open a version and you get seven nodes, in this order top to bottom. When the campaign runs, who is eligible, and which purchases qualify. Colours, fonts, corner style, the theme, and how the offer is displayed. Hero images and email imagery, with per-step overrides. What the referrer and the referee receive, and how it reaches them. The sharing options referrers can use, set per device. The pages, emails and wording each side of a referral sees. The Trigger sits at the top because it decides who enters the journey. It is **campaign-scoped**: it applies to every version, so you edit it on the live version rather than on a draft. See [the campaign editor](/knowledge-app/referral/campaigns/manage/the-campaign-editor#the-trigger-node-is-campaign-scoped). ## Campaign-Level Settings These sit behind the **Settings** control at the top of the campaign page, and apply to the whole campaign rather than one version. Destination URLs, the reply-to address, purchase details and advanced options. Approval rules, auto-decline rules and the fraud score weights behind them. ## Testing and Optimising A/B testing is a brand referral feature. Split a version into two variants, send traffic to both, and let the winner roll out. Variants, test metrics, and how a test concludes. What to test first, and how to get a trustworthy read. ## The Shared Parts Everything about the lifecycle is shared with product referral and documented once: The model, and the statuses a version moves through. Create a version and configure it. Go live, queue, or schedule a promotion. Performance and recommendations in the insights panel.