> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Referrer and Referee Copy

> Edit the pages, emails and copy shown to the referrer and the referee, and the touchpoints that drive conversion.

Two nodes hold the messaging each side of a referral sees: **Referrer Copy** and **Referee Copy**. Each is organised by stage, and you can edit the wording for every step and preview it for desktop and mobile.

<Frame caption="Editing journey copy, with the step list and content editor.">
  <img src="https://mintcdn.com/mentionme/YzmAle2ncOlJS-me/images/knowledge-app/campaigns/brand-referral/customer-journeys.png?fit=max&auto=format&n=YzmAle2ncOlJS-me&q=85&s=b6a31537d6fcce58ba5fd08ab33cbe76" alt="The journey editor showing the step list and content editor" width="3412" height="2006" data-path="images/knowledge-app/campaigns/brand-referral/customer-journeys.png" />
</Frame>

## Referrer Copy

What the person making the referral sees. Stages cover the offer, registration, sharing, name matching, reward fulfilment and legal pages.

## Referee Copy

What the referred friend sees. Stages cover name search, registration, conversion and reward fulfilment.

## The Pages That Matter Most

A few touchpoints have the biggest effect on conversion, so focus your effort there:

* **Referrer offer page**. The first thing shown after purchase; it encourages sharing.
* **Sharing screen**. Controls the share message friends receive.
* **Referee registration page**. A new customer's first interaction with your brand.

## Editing Copy

Open a copy node and pick a step from the sidebar. You edit by clicking straight into the preview, with the side panel holding the content editor for whatever you selected.

* **Edit text**. A toggle in the preview toolbar. Switch it off to see a clean customer-facing preview with no click-to-edit; switch it back on to edit. Turning it off with unsaved edits asks you to discard first.
* **Personalised and Generic copy**. Each step has two variants: **Personalised copy**, shown to known customers where placeholders fill in their details, and **Generic copy**, shown to anonymous visitors.
* **Add placeholder**. Insert personalisation tokens.
* **Polish with AI**. Refine the wording. Suggestions come back in the campaign's own language.
* **Step descriptions**. The preview header shows the selected page's name with an info tooltip explaining where and why that page is shown, which helps tell similar pages apart (the referee already-fulfilled, already-claimed and already-redeemed variants, for example).
* **Filters**. Where a journey has scenarios or touch points to filter by, a **Filter** button appears above the step list.

Write as if one friend is talking to another: authentic, simple and warm. Lead with the offer and keep the call to action clear.

<Warning>
  Do not type customer details or reward details in as static text. Always
  insert them with **Add placeholder**. Static text will not match the actual
  customer or the reward that is generated.
</Warning>

## Features That Lift Performance

* **Social proof**. Showing how many rewards were given recently has driven 10-20% higher purchase rates in tests.
* **Native share** makes sharing easier on mobile by opening the device's own share menu. See [Sharing](/knowledge-app/referral/campaigns/brand-referral/sharing).

Roll new functionality out as an A/B test to measure its effect on your audience.

## Preview the Journey

Use the preview to walk the full journey as a referrer or referee before you launch, filtering by user, scenario and touchpoint (website, email, social), on mobile or desktop.

<Note>
  Where a node is read-only (a live, queued or past version, an A/B test control
  variant, or a role without permission), the preview stays in view mode and the
  side panel shows a "View only" notice with the reason instead of the editor.
</Note>

<Note>
  The privacy notice shown before customers act explains how their data is used
  and links to your privacy policy. Speak to your legal team if you have
  questions about it.
</Note>

<Note>
  The referrer and referee copy can each be A/B tested. See [set up an A/B
  test](/knowledge-app/referral/campaigns/ab-testing/set-up-an-ab-test).
</Note>