> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Salesforce Marketing Cloud

> Bring first-party referral data into your marketing automation.

export const ClassicCallout = ({children, href, linkLabel = "Open the Classic guide"}) => <Info>
    <strong>This finishes in Classic.</strong>
    {children ? <> {children}</> : null}
    {href ? <>
        {" "}
        For the setup steps, see <a href={href}>{linkLabel}</a>.
      </> : null}
  </Info>;

Salesforce Marketing Cloud appears in **Settings > Integrations** under Marketing automation. Clicking the card opens Classic, where credentials and mapping still live.

<ClassicCallout href="/knowledge/esp-crm/sfmc/setup" linkLabel="How to set up Salesforce Marketing Cloud">
  Clicking the Salesforce Marketing Cloud card opens Classic, because credential setup still lives there.
</ClassicCallout>

## What It Does

Salesforce Marketing Cloud receives referral contacts and opt-ins, then exposes referral fields (including next-best action and propensity to refer) in data extensions you use for segmentation and journeys.

Use it when SFMC is already your enterprise email platform. Setup needs an Administrator or Marketing Cloud Administrator role.

## Where to Go Next

<CardGroup cols={2}>
  <Card title="How to set up Salesforce Marketing Cloud" icon="salesforce" href="/knowledge/esp-crm/sfmc/setup">
    The canonical setup guide for Salesforce Marketing Cloud.
  </Card>

  <Card title="Integrations" icon="puzzle-piece" href="/knowledge-app/integrations/overview">
    The directory this card lives in, including how the Classic round-trip works.
  </Card>
</CardGroup>