> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# mParticle

> Put advocacy data at the heart of your customer data platform.

export const ClassicCallout = ({children, href, linkLabel = "Open the Classic guide"}) => <Info>
    <strong>This finishes in Classic.</strong>
    {children ? <> {children}</> : null}
    {href ? <>
        {" "}
        For the setup steps, see <a href={href}>{linkLabel}</a>.
      </> : null}
  </Info>;

mParticle appears in **Settings > Integrations** under Customer data platform. Clicking the card opens Classic, where credentials and mapping still live.

<ClassicCallout href="/knowledge/esp-crm/mparticle/setup" linkLabel="How to set up mParticle">
  Clicking the mParticle card opens Classic, because credential setup still lives there.
</ClassicCallout>

## What It Does

mParticle is a customer data platform. Mention Me sends opt-ins and referral events so you can forward that data to the email platforms, ad networks, and CRMs already wired into mParticle.

Use it when mParticle is the hub that fans customer data out to the rest of your stack.

## Where to Go Next

<CardGroup cols={2}>
  <Card title="How to set up mParticle" icon="circle-nodes" href="/knowledge/esp-crm/mparticle/setup">
    The canonical setup guide for mParticle.
  </Card>

  <Card title="Integrations" icon="puzzle-piece" href="/knowledge-app/integrations/overview">
    The directory this card lives in, including how the Classic round-trip works.
  </Card>
</CardGroup>