> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mention-me.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Braze

> Nurture brand advocates and scale personalised experiences across channels.

export const ClassicCallout = ({children, href, linkLabel = "Open the Classic guide"}) => <Info>
    <strong>This finishes in Classic.</strong>
    {children ? <> {children}</> : null}
    {href ? <>
        {" "}
        For the setup steps, see <a href={href}>{linkLabel}</a>.
      </> : null}
  </Info>;

Braze appears in **Settings > Integrations** under Marketing automation. Clicking the card opens Classic, where credentials and mapping still live.

<ClassicCallout href="/knowledge/esp-crm/braze/setup" linkLabel="How to set up Braze">
  Clicking the Braze card opens Classic, because credential setup still lives there.
</ClassicCallout>

## What It Does

Braze receives referral contacts and opt-ins in real time. Referral fields can drive coupon reminder canvases, share-again journeys, and tighter segments of high-value advocates.

Use it when Braze already orchestrates your email and in-app messaging.

## Where to Go Next

<CardGroup cols={2}>
  <Card title="How to set up Braze" icon="envelope" href="/knowledge/esp-crm/braze/setup">
    The canonical setup guide for Braze.
  </Card>

  <Card title="Integrations" icon="puzzle-piece" href="/knowledge-app/integrations/overview">
    The directory this card lives in, including how the Classic round-trip works.
  </Card>
</CardGroup>